Los Angeles, August 14, 2025 – Fly By Jing, the brand known for redefining condiments with its Original Sichuan Chili Crisp, is shaking up American tables once again with the launch of the first-ever Chili Crisp Ketchup. Available exclusively on flybyjing.com, this all-day condiment combines the tang of ketchup with bold Sichuan flavors for a one-of-a-kind experience.
A Bold Fusion of Flavors
The Chili Crisp Ketchup swirls Fly By Jing’s best-selling chili crisp into a tangy ketchup base, creating a smooth, spicy, and savory blend. Developed in collaboration with Frankie Gaw of Little Fat Boy, the condiment reflects a shared mission to remix nostalgic American classics with Asian-inspired flavors.
Packaged in a convenient squeeze bottle, Chili Crisp Ketchup is designed for everyday use from scrambled eggs and omelets to BBQ staples and late-night snacks.
Why Chili Crisp Ketchup Now?
Ketchup has long held a spot on American tables, but chili crisp is quickly catching up. While the global ketchup market grows at a steady 3–4% CAGR, the chili crisp category has tripled in size over the past two years. Fly By Jing’s new product asks the obvious question: Why not both?
“With the launch of Chili Crisp Ketchup, we’re bringing ketchup back to its little-known Chinese roots by infusing it with heat, heritage, and Sichuan soul,” said Jing Gao, Founder & CEO of Fly By Jing.
New York City Launch Event
To celebrate the debut, Fly By Jing is teaming up with Dan Rossi, the New York Hot Dog King. On launch day, the first 200 visitors at his iconic cart outside the Metropolitan Museum of Art (82nd St & 5th Ave) will receive a free hot dog topped with Chili Crisp Ketchup.
Fly By Jing’s Momentum
The launch follows a year of major recognition for Fly By Jing, including:
- Winner of the 2025 People Food Awards
- Better Homes & Gardens Food Awards 2025
- SELF Magazine Pantry Awards 2025
- Named one of Fast Company’s Most Innovative Food Companies
Earlier this year, the brand also debuted its saucy noodles at Whole Foods Market and unveiled refreshed packaging across retail shelves nationwide. Fly By Jing’s growing portfolio is now available on flybyjing.com, Amazon, and in more than 11,000 retail locations including Target, Walmart, Whole Foods, and Costco.
About Fly By Jing
Fly By Jing is a flavor-forward brand rooted in Sichuan heritage. Founded by Chef Jing Gao, the company redefines condiments and noodles with high-quality, all-natural ingredients. Fly By Jing’s mission is to transform how people experience flavor while celebrating cultural authenticity. Follow @flybyjing on Instagram and TikTok.
About Little Fat Boy
Frankie Gaw, creator of Little Fat Boy, is an Asian American food writer and designer known for recipes that remix nostalgic American classics with bold Asian flavors.
