Clutch performances. Unrelenting focus and intensity. Football legacy. These are all things that come to mind when you hear the name Patrick Mahomes. He has earned his reputation as the Kansas City Chief’s star quarterback, but staying at the top of his game takes more than talent. It requires fueling his body and mind the right way. That’s where Throne SPORT COFFEE comes into play. Mahomes does more than endorse the brand. He invests in it and uses the product daily. He was first introduced to Throne SPORT COFFEE by founder Michael Fedele who gave Mahomes a sample before the launch; Mahomes saw the potential immediately.
“I drink coffee every day, but this wasn’t just any coffee—it was clean, tasted great, and had real functional ingredients,” said Mahomes. “It really fits how I live and train, so becoming an investor and partner just made sense.”
That decision to join Throne as both shareholder and brand ambassador wasn’t just about slapping his name on another product. For Mahomes, it was the opportunity to form a meaningful partnership. Throne is a coffee that aligns with his lifestyle, his recovery needs, and his personal philosophy of refusing to settle.
Coffee That Delivers More Perks
Mahomes is no stranger to hard work. During the season, his schedule is a relentless cycle of practice, games, film sessions, meetings, and media appearances. Offseason doesn’t slow down much either. His days are filled with training, philanthropy work, family time, and business ventures. Sugary coffees might provide a short-term boost, but they don’t deliver what Mahomes needs for sustained performance.
In a crowded ready-to-drink coffee market, Throne’s positioning stands apart. Where many competitors lean on sugar, dairy, and artificial ingredients to mask bitterness or boost shelf appeal, Throne strips away the excess. The result is a product line that tastes indulgent but supports health-conscious choices.
That’s what drew him to Throne SPORT COFFEE, a brand designed to fuel athletes, professionals, and everyday go-getters. The product lineup reflects that commitment. The Cold Brews are dairy-free, low in sugar and calories, but high in taste. The Premium Charged Lattes bring 10 grams of protein, B-vitamins, and other functional ingredients t. . Throne SPORT COFFEE is for people who want more than just a caffeine kick. It gives you clean energy.
For Mahomes, Throne isn’t just a brand partnership—it’s integrated into his daily routine. “Throne SPORT COFFEE is a go-to for me every day. I am always on the move, so I need it,” said Mahomes. “I start most mornings now with a Cold Brew and then switch to the Premium Charged Latte after workouts or during busy afternoons. The added protein helps with recovery and keeps me fueled until my next meal.”
Those benefits matter, not just for his career as an NFL quarterback, but also for Mahomes’ role as the father of two and entrepreneur who juggles countless responsibilities beyond football.
Brewed For Everyone Who Wants Better
Though Mahomes’ lifestyle is extreme compared to the average consumer, he insists Throne isn’t just for athletes. Students cramming for finals, professionals navigating long days, parents juggling kids and work—they can all benefit. “Honestly, it’s for anyone looking to get going and keep going without all the extra calories or artificial stuff you’ll often find in ready-to-drink coffee alternatives,” said Mahomes.
Mahomes often shares the coffee with teammates, family, and friends. Most of them are surprised by how good it tastes, especially since it’s low in sugar and packed with functional ingredients. Where people expect something bland and “healthy” tasting,Throne SPORT COFFEE surprises with delightful flavor and performance. Once consumers realize supporting their goals can taste this good, they’re all in.
Throne’s expanding lineup, from Cold Brews to Lattes, offers options for different needs: lean energy for focus, protein for recovery, and portability for busy lives. They also come in craveworthy flavors such as Sea Salt Caramel and French Vanilla (which just happen to be favorites for Mahomes).
Just like his plays on the field, Mahomes’ business collaborations are strategic. He partners with companies that share his values of performance, innovation, and authenticity. Throne SPORT COFFEE fits that mold perfectly. “Michael and I connect in the way we play to win,” said Mahomes. “The brand is always evolving, whether that’s upgrading packaging or adding new products like the Lattes with lactose-free milk and protein. I take pride in the way Throne matches my high-performance, no shortcuts lifestyle.”
Built For The Long Game
For Mahomes and Throne SPORT COFFEE, the journey is just beginning. The brand has been steadily expanding distribution, with plans to hit even more shelves across 2025 and 2026. Not surprisingly, Mahomes’ presence accelerates that momentum, helping Throne break into a mainstream market hungry for healthier, functional coffee beverages.
“The future is exciting,” said Mahomes. “I’m pumped to be a part of what’s to come and to help keep pushing the brand forward and really reinvent what the ready-to-drink coffee category can be.”
That reinvention isn’t just about growth charts or product launches. It’s about inspiring consumers to expect more from their coffee. At the heart of Throne’s ethos is the idea of ambition—of fueling individuals to chase their goals, whatever they may be. It’s an ethos that resonates perfectly with Mahomes’ own journey, from college prospect to NFL superstar, from young father to brand builder.
“Whether you’re going after a goal or just getting through your day, you need something that keeps up with you,” said Mahomes. “Throne SPORT COFFEE is about leveling up and pushing yourself every day.”
That message—equal parts inspirational and practical—helps bridge the gap between elite athletes and everyday consumers. Throne isn’t promising to turn you into Patrick Mahomes. But it is sure to give you the fuel to be sharper, stronger, and more resilient in your own arena.
In an era where consumers are demanding healthier alternatives and scrutinizing ingredient labels more than ever, Throne SPORT COFFEE arrives at the perfect moment. The rise of functional coffee beverages is not a fad. It’s a reflection of shifting cultural priorities toward wellness, balance, and long-term health.
Mahomes sees the bigger opportunity for Throne to play a leading role in this movement. If mainstream ready-to-drink coffee options have long been about quick jolts and sugar highs, Throne’s model is about sustainability and intentionality. And intentionality, Mahomes knows, is the difference between burning out and building greatness. Because whether you’re an MVP quarterback or a parent balancing Zoom calls and school runs, greatness doesn’t come easy. But with the right fuel, it does become possible.
Learn more about Throne SPORT COFFEE here and where you can find it.
