FullTilt Marketing Adds Three Strategic Hires to Support Growth

FullTilt Marketing, a national marketing agency specializing in agriculture, fresh produce, food and purpose-driven brands, has added Anna Martinez, Billie Lentz and Lizzy Voth to its team as the agency expands to meet growing client demand. The Minot, N.D.-based agency announced the hires on June 29, 2026.

The three professionals bring complementary expertise spanning agricultural leadership, public relations, brand strategy, digital marketing and consumer engagement, strengthening FullTilt's ability to serve clients across agriculture, produce, food, nonprofits and allied industries.

According to the agency, the additions reflect the type of talent FullTilt intentionally seeks: professionals with an entrepreneurial mindset, an insatiable curiosity to understand clients' businesses and a passion for solving complex marketing challenges in rapidly evolving industries.

"Marketing has changed dramatically over the last decade," said Melinda Goodman, president of FullTilt Marketing. "Clients don't need another vendor, they need strategic partners who understand their business, ask better questions and can connect strategy to measurable business outcomes."

Goodman said the agency has built its hiring philosophy around finding professionals who pair deep expertise with adaptability and a desire to continually learn.

"We don't hire based solely on experience alone. We hire people who want to understand how businesses work, who aren't intimidated by complexity and who genuinely care about helping clients grow," Goodman said. "Those qualities can't be taught, and they become a tremendous advantage for our clients in today's fast-moving business environment."

Rather than building a team of generalists, FullTilt blends industry insiders with experienced marketing professionals, creating teams that understand both the realities of clients' businesses and how to translate those insights into effective marketing strategies.

The New Hires

Billie Lentz joins FullTilt with a combination of agricultural economics, communications and firsthand farming experience. A fifth-generation North Dakota farmer, she understands agriculture from the inside out. Her career includes leadership roles with John Deere, BASF, the North Dakota Trade Office and an ag cooperative, where she developed expertise in agricultural communications, recruitment, digital marketing and producer engagement. Her background allows her to connect authentically with agricultural audiences while helping clients communicate complex issues with clarity and credibility.

Anna Martinez joins the agency after building the marketing department at TrueHarvest Farms, where she helped transform a young hydroponic leafy greens company into a rapidly growing consumer brand. She led full-funnel marketing strategy, shopper marketing, influencer partnerships, packaging, digital advertising and retail activation while helping double retail shelf space through strategic product launches. Her experience combines creative brand building with data-driven decision making.

Elizabeth Voth brings more than five years of communications, journalism and public relations experience, including serving as Communications Specialist for Stemilt Growers, one of the nation's leading tree fruit companies. She led both business-to-business and consumer communications initiatives and brand messaging while working across cross-functional teams. Her strengths in strategic storytelling, earned media and content development further expand FullTilt's communications capabilities for clients seeking to build trust, influence audiences and strengthen brand reputation.

Together, the three additions expand FullTilt's capabilities, and the expanded team will support the agency's growing roster of national and regional clients across fresh produce, agriculture, food, trade associations, nonprofits and consumer brands.

FullTilt Marketing is a national strategic marketing agency specializing in agriculture, fresh produce, food and purpose-driven organizations. The agency aligns strategy with communications, branding, public relations, digital marketing and consumer insights to help organizations navigate change, strengthen brands and deliver measurable business results.

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