Grand Marnier®, the iconic flagship brand of the House of Marnier-Lapostolle, is proud to announce that it will be partnering with three distinguished charities this holiday season through its Grand Giving Tree digital campaign. For the second consecutive year, fans of Grand Marnier are encouraged to join in the spirit of giving during the Holidays by visiting the brand’s Facebook page and accessing the Grand Giving Tree application. Users of the Facebook application can help trim the tree by selecting an ornament that represents their charitable organization of choice, then placing the ornament on the virtual Grand Giving Tree.
On December 31st, the organization with the most ornaments will receive the Grand Gift of $20,000 and the remaining 2 organizations will be awarded $5,000 each. To continue to spread joy and goodwill during the Holiday Season, each person who uses the Grand Giving Tree application will also be entered to win $1,000, courtesy of Grand Marnier.
To further generate consumer awareness & participation, the Grand Giving Tree platform will be extended into the retail environment with in-store merchandising and Holiday Gift Packs. Retail merchandise and Holiday Gift Packs will feature vibrant campaign visuals, details of the program along with ideal cocktail recipes for holiday celebrations.
This year’s charities, selected by Grand Marnier to participate in the Grand Giving Tree program, include:
Surfrider Foundation: The Surfrider Foundation in a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network.
Best Friends Animal Society: Best Friends Animal Society is a national animal welfare organization building no-kill programs and partnerships that will bring about a day when there are No More Homeless Pets®. The society’s leading initiatives in animal care and community programs are coordinated from its Kanab, Utah headquarters, the country’s largest no-kill sanctuary. This work is made possible by the personal and financial support of a grassroots network of supporters and community partners across the nation.
Earth Day Networks: Earth Day Network is the global coordinator of Earth Day, the only event observed simultaneously by people of all backgrounds, faiths and nationalities. Year-round, Earth Day Network’s Canopy Project plants millions of trees in areas of the world most in need of reforestation.
Grand Marnier fans can uncork their holiday celebrations starting November 5th, 2012 by visiting the Grand Giving Tree on Facebook at www.facebook.com/grandmarnier where they can choose and hang their ornaments. Happy holidays! http://www.facebook.com/grandmarnier
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ABOUT MARNIER-LAPOSTOLLE NORTH AMERICA:
The House of Marnier-Lapostolle North America is a family owned and operated luxury spirit and wine producer and operates as the direct importer in the United States. The portfolio includes: Grand Marnier Liqueurs, GM Titanium, KAPPA Pisco, Lapostolle and Château de Sancerre wines. Alexandra Marnier Lapostolle, the great granddaughter of the creator and founder of Grand Marnier, has served as President of Marnier-Lapostolle since 2007.
ABOUT GRAND MARNIER®
Created by Louis-Alexandre Marnier-Lapostolle, Grand Marnier® is the flagship liqueur of the House of Grand Marnier® established in 1827: the world’s most premium orange liqueur. A blend of exotic bitter oranges and the finest Cognac, Grand Marnier® relies on a secret recipe passed down through six generations of the Marnier Lapostolle family. Grand Marnier® is the base ingredient of many inspired cocktail creations, and is also enjoyed on-the-rocks and neat. Exclusively imported by Moët Hennessy USA, Grand Marnier® retails at $38.00 per 750-ml bottle, and is also available in two higher marques: the Grand Marnier® Cuvée du Centenaire ($155.00) and the Grand Marnier® Cuvée du Cent Cinquantenaire ($240.00). Visit us on facebook.com/Grand Marnier or www.GrandMarnier.com <http://www.GrandMarnier.com> for more information.