Harlem Standard Announces Mid-Atlantic Partnership with Breakthru Beverage Group

New York, NY (July 27th, 2023) – Harlem Standard, the premium proprietary blended  whisky born in Harlem, New York, has announced a five-year distribution partnership  with Breakthru Beverage Group, a leading North American beverage distributor with  operations across the United States and Canada. Breakthru will act as Harlem  Standard’s exclusive distributor in the Mid-Atlantic markets of Maryland, Delaware, and  Washington, D.C.

Harlem Standard Partners with Breakthru Beverage Group in Mid-Atlantic Region

“Harlem Standard is thrilled to partner with Breakthru Beverage in these key national  markets,” said Brian DiMarco, Harlem Standard’s Founder and Master Blender.  “Breakthru’s deep bench of expert, consultative sales associates and route-to-market  strategy stood out to us as key qualities of a strong wholesale partner. This distribution  alignment will help us broaden our geographic reach and expand our focus on new  accounts.”  

With its move into the Mid-Atlantic region, Harlem Standard, which debuted in 2020,  expects to triple its whiskey portfolio and expand from its current markets in New York,  New Jersey, Tennessee, Georgia, and Florida. The announcement comes as Harlem  Standard sees revenue growth in key existing markets and outperforms industry sales  in the luxury and ultra-premium whiskey categories.  

“We are excited to add Harlem Standard to our portfolio of beverage brands, as their  commitment to process, community, and flavor represent top qualities we know  consumers are looking for,” said Drew Levinson, Breakthru’s Vice President, Business  Development – Craft and Emerging Spirits. “As whisky continues to lead the  premiumization trend, we look forward to helping Harlem Standard grow across the U.S.  and share their premium whisky blends with consumers looking for new, complex  varieties.”  

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About Harlem Standard 

Inspired by the Uptown Renaissance during Prohibition, Harlem Standard has the  power to transport drinkers to a world where Bourbon and music have fueled an  audacious journey over decades and weaved through cultures. Leveraging techniques  old and new, Harlem Standard uses the highest quality ingredients with iron-free and  calcium-rich limestone water to create a complex yet balanced flavor profile. Born in  Harlem and blended in Bardstown, Kentucky, Harlem Standard brands include Straight  American Whiskey, 93-Proof Bourbon Straight Whiskey, and 111-Proof Bourbon  Straight Whiskey. With Harlem Standard in the glass and rhythm in the air, each sip is a  step back in time, evoking an American story of craftsmanship, resilience, and unity. A  portion of every bottle sold benefits the Jazz Foundation of America’s Musicians’  Emergency Fund. For more information, visit www.HarlemStandard.com. 

About Breakthru Beverage Group 

Breakthru Beverage Group is one of the leading alcohol wholesalers in the United  States and the largest broker in Canada, representing a total beverage alcohol portfolio  of spirits, wine, and beer. Breakthru is committed to diversity, equity, and inclusion and  supports a wide range of notable organizations and local charitable initiatives across its  North American footprint. Across all markets, Breakthru aligns a nimble and insightful  approach to sales, marketing, and operations. Family ownership is active in the  business and committed to being heritage stewards and innovation champions. For  more information, visit www.BreakthruBev.com.

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Denise Finnegan  

R.Couri Hay CPR