Homemade harvey Eyes Nationwide Expansion, Launches New Flavors, Packaging at PMA

Homemade harvey, the leader in refrigerated, squeezable snack pouches aimed at active adults, is taking its popular pouches nationwide. As part of the effort, the company has added two new products to its line, including the first whole grain oat and fresh fruit snack blend in a pouch.

“We originally created the Homemade harvey squeezable snacks to provide a solution for a quick, easy-to-eat snack on the go that’s healthy and delicious, but not overly filling,” said Theresa Kiene, who co-founded and co-owns Homemade harvey with her husband Matt. “The new longer, leaner snack pouches and new flavors offer a revolutionary way for adults to accommodate a busy lifestyle and still make a healthy choice that tastes great.”

Homemade harvey’s 100 percent pure fruit snacks are made with organic fruits crushed together and pouched up for easy squeezing. Each 4.5-ounce pouch offers about two servings of chewable crushed fruit and is free from added sugars, colors and GMOs. The snacks have 100 calories or less, are low in fat and rich in antioxidants (Vitamins A and/or C).

As part of the national rollout, Homemade harvey has added two new flavors to its product line:  Blueberry Strawberry Apple, which has just 80 calories and is high in Vitamin C, and Apple Pear Ginger and Oats, which is the first pouched fresh fruit snack with whole grain oats. The new Blueberry Strawberry Apple includes organic blueberries, organic strawberries, organic apples, banana, kiwi and lemon peel.  The Apple and Oats blend includes whole grain steel cut oats, coconut water, ginger, cinnamon and raisins, provides 90 percent of the recommended daily allowance of Vitamin C and is a good source of fiber.

Mango Pineapple Passion Fruit and Strawberry Banana Kiwi  round out the product line. The success of the two original flavors among active adults and, in particular, the coveted active and athletic millennial generation (consumers born between the years 1982 – 2001), has enabled the expansion of the product line and the addition of the two new flavors.

“In the modern age of sports and athletic performance, the athletic consumer is always looking for products that build performance and aid recovery,” said Doc Kreis, renowned strength training coach at the Sports and Spine Center in Southern California and member of the United States Strength and Conditioning Coaches Hall of Fame. “The Kienes have come up with a winning formula with Homemade harvey – fresh food in a delivery system that’s portable and also tastes good.”

All four flavors come in a redesigned squeezable snack pouch that utilizes a leading edge technology. The new pouch is longer and leaner than the original and features a sleek, simple look designed to appeal to an active, health-conscious adult consumer. The new packaging recently was selected as one of the finalists for the PMA Impact Award <http://www.pma.com/resources/awards/packaging-impact-award> , which recognizes trendsetters who deliver bold new concepts in the produce category. The finalists will be recognized at the PMA Fresh Summit International Convention & Exposition in Anaheim, Calif., Oct. 26-28. Homemade harvey will be exhibiting at the show in booth #371.

Homemade harvey snack pouches are intended for the fresh produce or refrigerated ready-to-eat section in natural foods and conventional retail stores. They are currently available at retail throughout California, Colorado, the Pacific Northwest and the Southwest, including Texas, and areavailable for distribution nationwide. The individual pouches sell at retail for an MSRP of $1.99. For more information, please call 310.472.4410 or email sales@homemadeharvey.com.

Los Angeles-based husband and wife team Theresa and Matt Kiene believe that no one should have to go a day without a fruit or vegetable. They developed Homemade harvey as a way to help even the busiest people enjoy the recommended daily fruit intake. The squeezable 100 percent pure fruit pouches resulted from Theresa’s search for healthier snacking options for her husband while he was on the go. Her original crushed fruit and grain snacks were so delicious and filling that her husband lost 38 pounds and is now training for a triathlon. The Kienes decided they needed to share this unique food category with the world and today Homemade harvey, the first squeezable snack pouch designed for adults, can be found in the produce and grab-and-go sections in grocery and natural food stores across the West and Southwest. The Kienes also donate 10% of all the food they make to charities that serve areas with little or no access to fresh fruits and vegetables. For more information and specific locations, please visit www.homemadeharvey.com <http://www.homemadeharvey.com> .