It’s Official! The OREO Wonder Vault Reveals Filled Cupcake Flavored OREO Cookies as the Next Limited Flavor
The OREO Wonder Vault is a creative expression of the epicenter of cookie exploration at OREO. Some fun facts:
- We look for inspiration wherever we can find it—from Wonderfilled interpretations of classic childhood treats to new and unexpected creations—and we are always listening to what consumers are saying about OREO!
- As many as 50 prototype flavors and more than 100 additional ideas can be in the Wonder Vault at any time
- Usually 12-18 months of creation, including monthly tastings, get us to the perfect, delicious flavor but some flavors spend years in the Vault before they are ready for release
- We make our initial prototypes by hand. Once we feel confident in the flavor, we create a batch in our bakery and the process goes from there with taste tests along the way.
- We try every flavor of crème coming out of the vault on both chocolate and golden cookies to get to the just-right combination, and we are always experimenting with new ideas to make sure we deliver the most delicious treat possible.
- The limited edition process never stops; we have lots of flavor ideas just waiting to make their way to the world.