King’s Hawaiian Unveils Car for Upcoming NASCAR Races

Over the weekend, King’s Hawaiian and RFK Racing unveiled a new racecar that can be found on speedways during two upcoming races.


King’s Hawaiian – known for its famous soft, and fluffy dinner rolls with just the right touch of sweetness – has partnered with RFK to get NASCAR fans excited about the launch of its newest products, Original Hawaiian Sweet Pretzel Slider Buns and Original Hawaiian Sweet Pretzel Hamburger Buns. The new products, which are the perfect balance of sweet and salty, and irresistibly soft and fluffy, join the existing King’s Hawaiian product portfolio featuring rolls, sliced bread, hamburger buns, hot dog buns, mini-subs and sliders.


“We are thrilled to partner with RFK Racing to announce the launch of our newest innovations, Pretzel Slider Buns and Pretzel Hamburger Buns, and introduce fans to a new weekly tradition, Slider Sunday with King’s Hawaiian,” said Samantha Guerreiro, Vice President of Marketing at King’s Hawaiian. “On Sundays, millions of fans across the country tune in to the sport with their friends and family – and we are inviting them to sweeten up their watch parties by serving up some sliders on King’s Hawaiian bread in celebration of Slider Sunday.”


Throughout the remainder of the season, RFK and King’s Hawaiian will collaborate on compelling activation programs to engage the NASCAR community, and King’s Hawaiian will also serve as the primary partner on the No. 6 car for two upcoming races.