KRAFT Foodservice is excited to announce that three of KRAFT’s signature brands will be title sponsors at the World Food Championships taking place Thursday, November 1st – Sunday, November 4th at Bally’s Las Vegas. KRAFT’s participating brands will include A.1. Steak Sauce, PHILADELPHIA Cream Cheese and GREY POUPON Dijon Mustard.
The World Food Championships will bring culinary champions from all walks of life into one arena so that they can square off for food supremacy and share of the $300,000 prize purse. Using a hybrid of sanctioned, celebrity and customized judging processes, The World Food Championships will identify winners in seven key categories of divisional cooking competitions, culminating in a Final Table face-off judged by celebrity food experts, including Adam Richman, star of the Travel Channel’s “Adam Richman’s Best Sandwich in America” and “Man v Food: Nation.”
A.1. Steak Sauce will be the title sponsor for the World Burger Championship that will take place on Friday, November 2nd, 2012. The world’s best hamburgers, crafted by fifty award-winning cooks, will go head-to-head to determine who is worthy to be crowned World Burger Champion.
PHILADELPHIA Cream Cheese, America’s #1 selling cream cheese, will be the title sponsor for the World Side-Dish Championship that will take place on Saturday, November 3rd, 2012. Fifty Competitors will create their superlative side-dish and then square off for the title of World Side-Dish Champion.
GREY POUPON Dijon Mustard will be the title sponsor for the World Sandwich Championship that will take place on Saturday, November 3rd, 2012. With so much versatility, the options to create the next best sandwich are endless. Fifty of the world’s master sandwich makers will compete for the chance to win the title of World Sandwich Champion.
“We’re very excited to be part of the World Food Championships,” said Terri Tamburo, Category Director of Marketing at Kraft Foodservice. “GREY POUPON Dijon Mustard, A.1. Steak Sauce and PHILADELPHIA Cream Cheese are such beloved American brands that we are honored to play a role in this event which brings together such talented cooks and contestants from all over the world. We are really looking forward to seeing some truly unique and inspired dishes throughout the competitions.”
“The WFC is excited to announce the additions of PHILADELPHIA Cream Cheese, A.1. Steak Sauce and GREY POUPON Dijon Mustard as some of our primary sponsors,” commented Richman. “We are thrilled that they will be part of our World Food Competitions and help us deliver a world-class food experience for both consumers and competitors.”
The 2012 WFC categories will feature classic American cuisine: barbecue, chili, burgers, sandwiches, side-dishes, the World Recipe Championship featuring winners of online recipe contests and a World Chef Challenge open to some of the best chefs from America’s greatest food cities.
“PHILADELPHIA Cream Cheese, A.1. Steak Sauce and GREY POUPON Dijon Mustard are iconic brands in the culinary world and we’re excited to have them associated with our event,” said Mike McCloud, President of Trybe Targeting, the company that is producing the four-day event. “As the title sponsors, these brands will each be awarding $25,000 in total prize money and helping us celebrate food artisans in a very unique way.”
For more information on Kraft Foodservice and the participation on the World Food Championship, visit kraftfoodservice.com/WFC <http://kraftfoodservice.com/WFC>
For more information about events, opportunities or competitions at the World Food Championships, visit http://www.worldfoodchampionships.com.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. On Oct. 1, 2012, Kraft Foods Inc. will separate into two companies. Mondelēz International, Inc. will be a high-growth global snacks company with annual revenue of approximately $36 billion and several billion-dollar brands including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident. The spin-off company, Kraft Foods Group, Inc. will be a high-margin North American grocery company with annual revenue of approximately $19 billion and billion-dollar brands including Kraft, Maxwell House, and Oscar Mayer. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Standard & Poor’s 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit http://www.kraftfoodscompany.com/ and www.facebook.com/kraftfoodscorporate <http://www.facebook.com/kraftfoodscorporate> .
ABOUT KRAFT FOODSERVICE
Kraft Foodservice is a division of Kraft Foods Global, Inc. (NYSE:KFT), one of the world’s largest food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit www.KRAFTfoodservice.com <http://www.KRAFTfoodservice.com> for more information.