Promising the perfect Latin dance party punctuated by a weekend of excitement, BACARDÍ rum is once again bringing its iconic brand to the streets of Downtown Las Vegas at the Life is Beautiful music and arts festival. Taking place September 16-18, the world’s most awarded rum is teaming up with the festival for the fifth year to introduce CASA BACARDÍ – an interactive and tropical experience delivering all day Caribbean-inspired programming, the first of its kind at Life is Beautiful.

Bacardí Rum Latin Dance Party Returns to Life is Beautiful Festival

CASA BACARDÍ will feature performances by globally renowned artists such as Buscabulla, Tibasko, Gian Verala, and more. VIP upgrades, custom giveaways, and secret sets are sure to delight, while festival-inspired cocktails will be crafted on-site. Whether fans are shaking up their weekend with salsa lessons, belting every word to the Selena sing-a-long, dancing their heart out during Enrique Hour, or enjoying the sounds of classic mariachi – there’s plenty to enjoy all weekend long.

“Any time we work with the BACARDÍ team, we set out to create an inviting space that celebrates the fun that life and music have to offer,” said David Oehm, Chief Executive Officer at Life is Beautiful. “The weekend we have planned at CASA BACARDÍ will do just that. We are so excited to provide a one-of-a-kind space for Life is Beautiful guests to dance, drink, and diversify their tastes in music and spirits.”

Sharing a similar passion for bringing people together, this is the latest iteration of a longstanding partnership between the three-day music festival and the family-owned spirits company. BACARDÍ not only has a stage named after it, but it has made several ancillary appearances in the festival’s past including hosting highly popular immersive art experiences at the BACARDÍ Art Motel in 2019 and 2021. In 2022, BACARDÍ moves to a new space during the festival at Place on 7th located at 7th and Ogden. CASA BACARDÍ will be open Friday-Sunday from 2 p.m. to 1 a.m.

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Tickets for the festival start at $180 for 1-Day passes and $380 for 3-Day passes. To buy tickets or to find out more information about Casa BACARDÍ, visit or follow along on social media on Facebook, Instagram, Twitter, and YouTube.