The premium hospitality industry has distinctive features that manifest themselves even in small things. These features help typify the establishment as belonging to the “luxury” class. In such places, ideal service should be combined with exquisite interior design and high comfort.
The premium hospitality industry has distinctive features that manifest themselves even in small things. These features help typify the establishment as belonging to the “luxury” class. In such places, ideal service should be combined with exquisite interior design and high comfort.
Customer experience consists of many types of perception, including visual perception. Unity of style, which is evident even in small details, is essential for an elite restaurant, café, or hotel. It creates a coherent image of the space, distinguishing it from the eclectic and ill-conceived design of cheap catering establishments.
Luxury restaurant accessories are a crucial element in creating and maintaining such a unity of style. They reinforce and improve the interior design while also contributing to brand awareness. By consciously creating a restaurant branding experience, a business promotes a unique brand identity and enhances its status. Here’s how a business representative of Inkohoreca explains why food service industry owners purchase luxury accessories:
“Investing in quality accessories is not redundancy but concern for creating a competitive advantage for the establishment. In HoReCa, every detail is essential: placemats, elegant napkins, menu holders, or high-quality reserve table signs. All this creates a special atmosphere that guests associate with professionalism and concern for their comfort. When an establishment chooses a well-thought-out and aesthetic presentation, it automatically raises the level of service in the eyes of visitors. And the durability of our accessories makes such an investment not only beautiful but also reasonable.”
Why details matter in luxury hospitality
When designers develop upscale interior ideas, they necessarily take into account the psychology of perception. Knowing its laws, they see how to implement exquisite design effectively and create a feeling of luxury.
The main secrets of creating a luxury interior design are elegant aesthetics, expensive materials, and exquisite details. High-end hospitality accessories provide a luxurious visual and sensory guest journey in elite restaurants or hotels. They help take visitors beyond the ordinary and provide an upscale guest experience.
According to the concept of “first and last touch points,” these two attributes are important in making a purchase decision. The first interaction a visitor has with a company is key, as it lays the foundation for brand perception. The last touch point plays a critical role in the desire to repeat the customer journey.
By greeting visitors to your restaurant and hospitality place with premium accessories, you can indirectly influence their initial perception. The last touch also drives their action, so luxurious details should accompany their entire dining journey.
The business representative of Inkohoreca reveals the importance of tactility, materials, and personalization in creating a positive consumer experience:
“In the HoReCa segment, the sensations that guests experience are no less important than the visual picture they see. Tactile sensations are one of the key factors in the perception of service quality. That is why we pay great attention to materials: natural wood, leather, and fabrics with a pleasant texture. These exquisite materials create a feeling of premium even before the moment the dish is served. Personalization also plays a significant role: accessories should be harmoniously integrated into the concept of the establishment and carry its identity — from the logo to the color scheme. This approach strengthens the brand and leaves the impression of thoughtfulness down to the smallest detail.”
Key accessories that make a difference
Custom menu covers
Luxury menu covers will emphasize the elite status of your dining place. Made from natural materials like leather and wood, they give your establishment a sense of solidity and prestige.
Menu covers for restaurants and hotels can be branded. In this case, they will strengthen the brand identity and associate it with high style and exquisite taste.
Check Presenters
The final accent of the customer experience should be just as impressive as the welcome one. In this case, you will be able to establish stronger customer relationships and stimulate future interactions.
To make the sales technique “closing with style” effective, use original lodging and food accessories with the brand logo. Aesthetically magnificent check presenters for hotels and restaurants are the best way to close the sale.
Menu holders & boards
Luxury menu boards are multifunctional, as they serve both organizational and decorative purposes. On the one hand, they enrich the interior design, making it more stylish and modern. On the other hand, they help organize the space and make the servers’ work easier.
Using such accessories is convenient, as they can be placed vertically on the tables. This makes serving more elegant and studying the menu more convenient.
Luxury Placemats
Custom restaurant placemats combine original aesthetics and proper functionality. They protect tables from the effects of hot dishes, as well as many accidents during the meal. Visually, they make the table setting more stylish and organized.
If you add personalization and put the brand logo on the placemats, they will help strengthen the brand identity.
Inkohoreca professionals have crafted unique custom accessories for restaurant and hospitality sector establishments of various types:
- 1803 NYC, the elite bar restaurant in New York, creates a fine dining ambiance with luxurious leather menu boards, check presenters, and menu covers.
- Vintage restaurant REDCAN chose a premium leather menu folder to upscale their business.
- The Highlander, a rooftop bar at the Hotel Renegade, has ordered wooden, branded menu folders and check presenters from Inkohoreca.
From concept to creation
Premium restaurant accessories manufacturer Inkohoreca entered the international market in 2020. However, before that, it managed to conquer the lodging and food services of Ukraine with its sustainable luxury accessories. Its success was made possible thanks to the thoughtful brand philosophy that permeates the entire production process.
A business representative of the company explains the features of Inkohoreca’s approach to the production of goods for the premium hotel and restaurant industry:
“Our main goal is to provide our customers with a high-quality cooperation experience. This starts with open and effective communication with our team. We carefully select and train our staff to ensure customer comfort during the ordering process. We invest knowledge, insight, and passion into every project. Furthermore, we guarantee the exceptional quality of the finished product. We pay attention not only to the product but also to the packaging and delivery ‒ everything should be consistent with the client’s expectations.”
Inkohoreca’s many years of experience are currently aimed at expanding the range of premium hospitality supplies. This helps the company’s clients stand out from the crowd of competitors. Also, this contributes to the regular updating of the style and presentation of hospitality and tourism establishments. To ensure that each of its clients can make the best choice, Inkohoreca offers design consultancy and branding assistance for its accessories.
An individual approach, customization, handmade details, and premium materials make this company the best partner for luxury hotels and restaurants. Leading hospitality brands trust Inkohoreca. They value the reliability, high speed, and stability of the supply of exquisite accessories for restaurants and premium hotel accessories.
The ROI of premium accessories
Luxury interior restaurant trends require careful attention to every detail. Using cheap plastic accessories, such as menu covers, check presenters, reserve table signs, etc., is unacceptable. Accessories are an essential component of the brand experience. Therefore, they must be stylish and aesthetic. And the best materials for their manufacture are genuine leather or faux leather, wood, and fabric. This will help create an elegant table presentation and improve the consumer experience.
Purchasing luxury accessories for the catering and hospitality industry is a highly profitable investment with a high ROI. Solid and original accessories have a positive effect on many aspects of the hospitality business:
- Brand perception: Unique branded accessories can significantly enhance a dining place’s status in consumers’ perception.
- Average check: Visitors will linger longer in a stylish restaurant with impeccably selected details. This will directly affect sales growth and the average check.
- Repeat visits: Luxurious details in table settings and decorations easily captivate visitors to a hotel, cafe, or restaurant. They will undoubtedly want to visit this place again.
- Brand popularization: When visitors take photos of their dinner and share them on their social networks, branded accessories unobtrusively advertise your hospitality place.
- Reviews: The impeccable interior design evokes as much admiration among visitors as the delicious dishes and perfect service. As a result, the number of positive reviews about your dining space on the internet will increase.
- Brand promotion on social media: Stylish accessories look great in photos and videos that can be used to promote your brand on social media.
Here’s how Inkohoreca’s business representative summarizes the impact of premium accessories on sales growth:
“Many of our clients have long understood that stylish and high-quality accessories are not a one-time expense, but a strategic investment in the brand. When a guest sits down at the table, picks up a menu, or sees an elegant “reserve” sign, they esteem the level of the establishment. Our products are not only durable and practical but also indispensable for creating an atmosphere that you want to remember and return to again. That is why choosing Inko products is choosing quality, style, and trust.”
Branding through experience
Service industry accessories are a crucial branding tool that can significantly impact brand awareness. Luxury restaurant accessories and made-to-order hotel accessories communicate to the consumer the value and prestige of the place they are visiting.
Branded details enhance the hospitality status of the place and easily penetrate the associative memory of consumers. As a result, brand recognition increases, leading to more subsequent visits. Therefore, food & beverage businesses need to pay attention to these details to form a unique style.
The luxury menu covers supplier Inkohoreсa customizes its products to the wishes of customers. Skilled artisans will apply the brand logo, pictures, and wishes to visitors, as well as other visual solutions, to accessories. Thus, they will become a key mechanism for increasing brand awareness and driving sales growth.
