Maestro Dobel Tequila, creator of the world’s first Cristalino from 11th-generation tequila maker Juan Dobel, in partnership with El Museo del Barrio, the country’s leading Latinx cultural institution located in the heart of New York City, proudly announces the launch of the Maestro Dobel Latinx Art Prize.

Maestro Dobel Latinx Art Prize Launches

Awarded every two years, the Maestro Dobel Latinx Art Prize aims to raise awareness and amplify the cultural production of Latinx artists, a segment that has historically been underrepresented in the artworld at large. The Prize is a significant step towards addressing the need for representation, and further supporting the development of craft and creativity of the Latinx artist community. The Prize – which includes a $50,000 grant and showcase in the museum’s galleries – will be administered by El Museo del Barrio, with the inaugural recipient announced in Fall 2023.


“At Maestro Dobel, our efforts within the art world have always been centered around uplifting communities of artists, creatives and artisans – those inspired by their traditions and heritage to contribute towards an artistic legacy for the future, just as we do in our tequilas. I am proud to announce the launch of the Maestro Dobel Latinx Art Prize with El Museo del Barrio – an esteemed institution long recognized as a center of cultural pride, exploring the individual and collective Latinx identity,” said Juan Dobel, founder of Maestro Dobel Tequila.


Juried by a panel of distinguished museum directors, curators and critics, a group of five finalists will be selected and their works reviewed on the basis of achievement in terms of contributions to social, cultural and historical dialogues – before the artist winner is selected.


“We are delighted to partner with Maestro Dobel on this important initiative that brings visibility to the incredible diversity of Latinx cultural production in the United States. El Museo del Barrio continues to lead the vital and much-needed conversations surrounding the importance of representation in the art world. “We hope the Prize will prompt, and encourage meaningful dialogue regarding Latinx art and its important role in the canon of American art,” said Patrick Charpenel, Executive Director of El Museo del Barrio.


In addition to the Prize, Maestro Dobel continues its support of artists and creatives through its ongoing initiatives and product releases. As the Official Tequila of Design Miami – taking place on Miami Beach, Florida from Tuesday, November 29 through Sunday, December 4 – Maestro Dobel will exhibit this year’s Artpothecary installation, “The Mexican Golden Age,” an experience celebrating the birth of the modern Mexican aesthetic produced alongside Mexico City-based design studio Clásicos Mexicanos with Creative Director Alejandra Martinez of Anónimo Colectivo at the helm.


Inspired by pioneering architect Ricardo Legorreta, one of the great masters of blending Mexican vernacular with international style, Maestro Dobel Artpothecary and Clásicos Mexicanos bring to life a contemporary recreation of this pivotal period in the country’s design history. Using original designs from Legorreta’s Vallarta collection – as seen at Hotel Camino Real in the early 1970s in Puerto Vallarta, Mexico – Maestro Dobel Artpothecary features handcrafted, archival pieces for a newly commissioned bar and lounge.

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Simultaneously, the tequila innovator also releases to the U.S. Maestro Dobel Atelier, an annual, limited edition series of Extra Añejo tequilas in hand-painted bottles – honoring traditional Mexican craftsmen and techniques. The inaugural collection, Charreria, consists of five patterns, inspired by the intricate embroidery of the traditional suits worn by Mexican horse riders, or ‘charros,’ painted using the same technique used to decorate “alebrijes,” small figurines depicting fantastical creatures from Oaxaca, using bright, vivid colors often in intricate, dotted patterns.


Within the beautifully decorated bottle lies an expertly crafted Extra Añejo tequila aged in American and European oak barrels. The new liquid has a colorful combination of aromas, with notes of dried fruit, pineapple, apple, butter, prune, and cinnamon – and taste profiles of charred oak, caramel, and vanilla.


For more information on Maestro Dobel, please visit or follow on Instagram and Facebook at @dobeltequila.

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