MR CHOW, the iconic beacon of fine dining synonymous with celebrity culture and artistic inspiration, is poised to elevate the senses beyond the plate. Unveiling today, MR CHOW debuts its inaugural clothing collection, extending its legacy of culinary excellence into the realm of fashion, offering patrons an irresistible fusion of gourmet indulgence and artistic allure. Available to shop online and at select MR CHOW locations, the exclusive, limited-edition collection features a curated selection of premium apparel that embodies the essence of MR CHOW’s legendary brand.
The limited-edition release includes t-shirts, hoodies, hats, and joggers, all available in timeless black and white colorways. Designed for maximum comfort and durability, every garment is pre-shrunk to ensure a perfect fit from the moment it’s worn.
Harnessing passion and persistence, Michael and Vanessa Chow have called on the expertise of Henry Viens and Liza Perez of Doheny Drive, the Los Angeles-based luxury apparel manufacturing and marketing company, to create this entirely made-in-LA collection for MR CHOW’s newest venture into the fashion industry. Each piece is crafted with the environment in mind, ensuring sustainability is central to the collection’s production using eco-friendly recycled materials and production processes.
“This collection is the culmination of a labor of love infused with a deep admiration for fashion and art. It’s a manifestation of a vision I’ve long nurtured that embodies creative spirit and bold ambition,” says the mastermind behind the project, Vanessa Chow. “Working in collaboration with Michael,” she adds, “is a fusion of our shared love for artistic expression, and this is only a prelude to collections, collaborations, and visionary ideas that await. The goal is to redefine luxury and leave a mark on the fashion world and beyond.”
With an innate understanding of his clientele’s discerning tastes and preferences, M brings his signature flair for quality and luxury to every collection aspect. From the dining room to the dressing room, MR CHOW delivers an unparalleled experience that transcends boundaries and captivates the senses. “Every detail is a universe,” says Michael Chow, “and this clothing line is nothing short of meticulous detail and striving for excellence.”
Paying homage to MR CHOW’s rich history and founder Michael “M” Chow’s artistic roots, Vanessa designed each garment to feature the iconic MR CHOW logo, a globally recognized emblem of elegance and excellence. Adorning the back of the t-shirts and hoodies is the evocative 1997 artwork by Helmut Newton, “Doctor M. Chow, Operating.” Pictured in the image is Dr. Chow performing the art of acupuncture on a model.
Only available for purchase at MR CHOW, one of the collection’s most exclusive highlights is a design featuring the iconic portrait of M painted by the legendary artist Andy Warhol, taken circa 1985. MR CHOW collaborated with the Andy Warhol Foundation to license the apparel showcasing Warhol’s work, which will be displayed on white and black hoodies.
“He asked me what colors I want, and I said hold the color and give me lots of diamond dust,” says M, visionary restaurateur and founder of MR CHOW, on his conversation with Andy Warhol, “like making a food order.”
To celebrate the launch, MR CHOW will launch limited pop-up shops across select U.S. MR CHOW locations including Tribeca, 57th Street in New York City and Miami beginning May 2nd, and available while supplies last.
For over five decades, MR CHOW has redefined the landscape of fine dining, solidifying its status as a cultural institution beloved by celebrities, artists, and discerning diners worldwide. Founded in London in 1968 by restaurateur Michael ‘M’ Chow, the brand quickly became synonymous with culinary excellence and glamorous ambiance. The success of the original London location paved the way for expansion, with MR CHOW locations opening in cities such as New York, Beverly Hills, Miami, Las Vegas, Riyadh, and Dubai (opening in late 2024). Each location exudes an air of sophistication and exclusivity, attracting A-list clientele and serving as a backdrop for a wonder of unforgettable moments in pop culture history.
From Andy Warhol to Madonna, MR CHOW has been frequented by a who’s who of celebrities, artists, and tastemakers, solidifying its status as a cultural epicenter. The restaurant’s sleek and stylish interiors, impeccable service, and innovative cuisine have made it a favorite destination for glamorous soirées, intimate gatherings, and milestone celebrations. With a commitment to innovation and a dedication to creating unforgettable experiences, MR CHOW continues to captivate and inspire, transcending the boundaries of the dining room to become an enduring symbol of luxury and artistry.
The collection is available for purchase online at mrchow.com. For more information and updates on the MR CHOW clothing line, please visit mrchow.com and follow @mrchow on social media.
