The Rise of MUG Brotein: A Game-Changer for Fitness Fans
As fitness culture continues to evolve, brands are finding innovative ways to connect with consumers who refuse to compromise on flavor while pursuing their health goals. Enter MUG® Root Beer and San Francisco 49ers tight end George Kittle, who have teamed up to launch MUG Brotein—a unique blend of MUG® Zero Sugar and vanilla protein shake designed specifically for those who want to enjoy their favorite nostalgic flavors without sacrificing their fitness ambitions.

What is MUG Brotein?
MUG Brotein is not just a protein shake; it’s a lifestyle hack for fitness enthusiasts looking to add a twist to their protein intake. By mixing the bold, nostalgic flavor of MUG® Root Beer with a vanilla protein shake, this concoction offers a fun and delicious way to boost your protein consumption. Dubbed a “dirty protein” remix, it’s a playful jab at the often overly serious protein shake culture.

The Launch of the MUG Brotein Bundle
On April 22, 2026, the MUG Brotein bundle will be available for purchase exclusively on Walmart.com and later on TikTok Shop on April 28. This bundle includes everything you need to create your own MUG Brotein: a bottle of MUG® Zero Sugar, a vanilla protein shake, and exclusive MUG gym essentials such as a shaker bottle, gym bag, and MUG tank top. Each component is designed to enhance your workout experience while keeping the fun factor alive.

Why MUG Brotein is Perfect for Gym Dawgs
In the words of George Kittle, “MUG Brotein is the best of both worlds.” For athletes and fitness enthusiasts, the combination of a classic soda flavor with a protein shake represents a satisfying indulgence that doesn’t compromise health goals. Kittle, who is known for his love of root beer, believes this product allows fans to enjoy their workout and their favorite drink simultaneously.
Michael Smith, VP of Marketing at MUG Root Beer, echoes this sentiment: “Teaming up with George Kittle to drop MUG Brotein lets us unleash that big dawg energy in fit season—creating a gainz hack that’s as fun as it is delicious.” This partnership emphasizes the playful spirit that resonates with many in the fitness community, where enjoyment and commitment to health go hand in hand.
How to Make Your Own MUG Brotein
Creating your own MUG Brotein is simple and can easily fit into your routine:
- Ingredients: 1 can of MUG® Zero Sugar, 1 scoop of vanilla protein powder, ice (optional).
- Instructions:
- In a shaker bottle, combine the vanilla protein powder and MUG® Zero Sugar.
- Add ice if desired and shake until mixed.
- Pour into your favorite glass and enjoy!
This DIY method allows gym-goers to customize their shakes, perhaps even adding other ingredients like fruits or nut butter for added nutrition.
Where to Find MUG Brotein Ingredients
If you miss the initial drop, don’t worry! MUG Zero Sugar and vanilla protein shakes are available at retailers nationwide, including Kroger and Albertsons. You can also shop online at Walmart.com and Instacart, making it easier than ever to get your hands on this delicious workout companion.
Stay Connected with MUG Root Beer
Fans looking to keep up with the latest from MUG Root Beer and George Kittle can follow @MugRootBeer on TikTok and Instagram for exclusive content, including workout tips, recipes, and even behind-the-scenes looks at the brand. Engaging with the community not only enhances your experience but also allows you to share your own MUG Brotein creations!
Share Your Thoughts!
Are you ready to mix up your protein game with MUG Brotein? We want to hear your thoughts! Share your experiences, recipes, or any questions in the comments below.
In a world where fitness can sometimes feel too serious, MUG’s collaboration with George Kittle is a refreshing reminder that we can enjoy our fitness journey while embracing the flavors we love. So, lift heavy, sip MUG Brotein, and bring the fun back into your workouts!
Remember to track your performance and update your workout routine as needed for continuous improvement and success.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.




