Ninth Annual Single Malt Whisky Event - Laphroaig Live Web Broadcast - Food & Beverage Magazine

Ninth Annual Single Malt Whisky Event – Laphroaig Live Web Broadcast

Ninth Annual Single Malt Whisky Event – Laphroaig Live Web BroadcastLaphroaig Live 2015 Returns Home to Celebrate 200th Anniversary

Ninth annual malt whisky event returns to the isle of Islay for live, worldwide broadcast

Deerfield, Ill., September 16, 2015 – On September 24th, the ninth annual Laphroaig Live returns to the island of Islay, birthplace and home of Laphroaig® Single Malt Scotch Whisky, to celebrate the distillery’s 200th anniversary. Created in 2006 as the first-ever live tasting event, this year’s unique meeting will broadcast live on the web from Laphroaig’s malting floor, bringing together some of the world’s foremost whisky experts and the global Friends of LaphroaigTM community, both new and old, for an extraordinary interactive educational experience.

Master Distiller, John Campbell, along with whisky journalist and Master of the Quaich, Bernhard Schäfer, and editor of Allt Om Whisky, Emma Andersson, will lead a panel discussion and guided tasting of select Laphroaig expressions. Conversation will be driven by the worldwide audience of Laphroaig lovers, who will pose their questions either prior to the event via Laphroaig’s website or live via social media.

“Laphroaig Live provides a unique opportunity to talk about Laphroaig and the evolving industry with the global community – it’s hugely anticipated amongst malt whisky lovers,” says Campbell. “It’s particularly special to have the event come home to Islay for the 200th anniversary, and we’ve pulled together an extraordinary program to celebrate the occasion.”

Five generations of distillery managers – John McDougall, Denis Nicol, Murdo Reed, Colin Ross, and Iain Henderson – as well as Robert Hicks, Master Blender, and Marcel van Gils, author and Laphroaig collector, will attend the event as special guests of Laphroaig to provide additional insight and commentary. Laphroaig U.S. Whisky Ambassador, Simon Brooking, along with 75 Friends of Laphroaig, will also engage with panelists and follow the tasting via a live feed from New York City.

Four extremely limited anniversary expressions will be showcased during the Laphroaig Live broadcast: Laphroaig® 15 Year Old, the official expression of the 200th anniversary; Laphroaig® Cairdeas 2015, a limited-release expression distilled using only the original small stills; Laphroaig® 21 Year Old, an expression created for the Friends of Laphroaig’s 21st Birthday, also this year; and Laphroaig® 32 Year Old, a rare expression 100% matured in sherry barrels.

Laphroaig is encouraging friends and fans to virtually join the whisky experience by tuning-in and raising a glass in celebration of Laphroaig’s 200th anniversary. Laphroaig Live can be viewed live at http://www.laphroaig.com/live/ on Thursday, September 24th at 3pm EST.

Panel questions can be submitted until the broadcast via http://www.laphroaig.com/live/ or live during the discussion via Twitter and Facebook using #LaphroaigLive. Whisky fans and publications can host the broadcast on their own websites using the embed code found at http://www.laphroaig.com/laphroaigll2015/press/assets/iframe-
code.txt

About Laphroaig®

Laphroaig (La-‘froyg) literally means “the beautiful hollow by the broad bay.” Born from
the streams and blue peat smoke of Islay, Laphroaig® is a Single Malt Scotch Whisky with a distinct taste and story in every bottle. The secret to Laphroaig® is that it benefits from the happy circumstances of where it is produced—next to ocean water and on land that gives Laphroaig® a unique peaty taste. It is one of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. It’s also the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH Prince Charles.

About Friends of LaphroaigTM

Each bottle of Laphroaig® Scotch Whisky comes with a gift of friendship. Created by
Laphroaig Master Distiller John Campbell, Friends of Laphroaig is a distinguished loyalty group, which today boasts over 600,000 members from more than 150 countries. Each Friend of Laphroaig is given a lifetime lease on a numbered, one square foot plot of land in Islay that runs alongside the important Laphroaig water source – the Killbride stream. The plot is registered and can be visited in person or via video on the Friends of Laphroaig website –www.Laphroaig.com/Friends. Throughout the year, Friends of Laphroaig from all over the world get together and share photos, tasting notes, Scottish history and more. To become a member of Friends of Laphroaig, consumers can enter their unique code found on each bottle of Laphroaig® on the Laphroaig Facebook Page –

About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales exceeding $4 billion excluding excise taxes.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.