Few brands in the food and beverage industry have captured hearts (and tastebuds) like Nothing Bundt Cakes. Now, with Moroch, a Dallas-based powerhouse agency, stepping in as their agency of record (AOR) for performance-focused media, the stage is set for a new era of growth and innovation. What does this partnership mean—not just for fans of sweet treats, but for restaurant owners, foodies, and the entire hospitality industry? Let’s dig in.
Fast-Rising Stars in Food & Beverage: The Growth of Nothing Bundt Cakes
Nothing Bundt Cakes is no stranger to industry accolades. Founded in 1997 in Dallas, the brand has risen to become the leading specialty cake company in North America, boasting 700+ franchised and corporate bakeries spanning the U.S. and Canada. Recognition from Yelp as one of 2025’s fastest-growing brands, a top spot on Entrepreneur’s Franchise 500®, and a revered place in the Franchise Hall of Fame, only bolster its reputation as a food and beverage company that knows how to innovate and delight.
Menu Innovation That Drives Engagement
- Bundtinis® and Bundtlets: Perfectly portioned, individual-sized options speak to the “healthy meals near me” trend and appeal to consumers seeking personal treats.
- Flavors for Every Palate: Classic chocolate, zesty lemon, and viral flavors like ube and pistachio milk keep customers coming back—and social feeds buzzing.
- Gifting & Decor: Decorations and special occasion options extend the menu innovation far beyond everyday indulgence.
Moroch: A Game-Changer in Restaurant Marketing and Hospitality Technology
Moroch isn’t just another agency in the food and beverage services world—they’re a recognized force in strategy, creativity, and results for some of the biggest names in F&B, joining client ranks with giants like McDonald’s and Velvet Taco.
Performance-Driven Restaurant Marketing
Moroch’s mission is clear: connect exceptional brands with the guests who matter most, while driving measurable business results. Their expertise goes beyond traditional hospitality management, leveraging cutting-edge digital strategies, local targeting, and data-driven insights.
Key Innovations They Bring to Food & Beverage Companies:
- Smart, targeted digital campaigns for the ever-evolving food service industry landscape
- Emphasis on hospitality technology and data analytics for better “restaurants near me” visibility
- A proven track record in overseeing food industry awards-winning programs
The Power of Partnerships in the Food Service Industry
When a fast-growing food and beverage company like Nothing Bundt Cakes aligns with an agency known for creative and impactful campaigns, it sends a clear message: success in today’s hospitality industry demands agility, authenticity, and tech-smart execution.
Why This Move Matters for Hospitality Managers and Foodservice Executives
- Enhanced Guest Experiences: Hospitality managers and food and beverage directors can look to Nothing Bundt Cakes for best-in-class approaches to guest engagement and retention.
- Menu Innovation in the Spotlight: The collaboration is sure to push boundaries around seasonal flavor launches, viral flavors, and next-gen customer experiences.
- Better Insights for Procurement Directors: With enhanced data analytics—from Moroch’s media execution—procurement directors and institutional buyers get smarter trend forecasting and inventory planning.
Trends Driving the Food & Beverage Industry in 2025
From Plant-Based Dining to Adaptogen Drinks: What’s Hot
Nothing Bundt Cakes and Moroch’s partnership launches at a time when the food and beverage industry is evolving faster than ever. Key trends include:
- Plant-Based Dining on the Rise: Even bakeries are getting creative with dairy-free and vegan options (hello, pistachio milk!).
- Viral Flavors & Ingredient Innovation: High protein yogurt, adaptogen drink infusions, and THC drink alternatives are changing menus nationwide.
- Focus on Food & Beverage Sustainability: Guests and operators alike value sustainable food brands, local food sourcing, and responsible production methods.
- Technology at the Forefront: Innovations in food safety trends, operational efficiency, and performance-driven marketing are shaping the future of the hospitality industry. For more on how tech is transforming F&B, check out Tech Trends Transforming the Foodservice Landscape.
Actionable Tips for F&B Leaders: Embrace Change, Stay Ahead
The Nothing Bundt Cakes–Moroch collaboration is more than just a headline—it’s a roadmap for foodservice executives and restaurateurs looking to stay ahead in 2025 and beyond.
Practical Ways to Drive Growth and Innovation
- Invest in Menu Innovation
- Regularly test small-batch or seasonal flavors.
- Incorporate viral, nostalgic, or functional ingredients (ube, adaptogens, high protein yogurt).
- Modernize Marketing & Guest Engagement
- Use social listening to find and amplify your most loyal fans.
- Focus on targeted restaurant marketing using data from digital campaigns.
- Prioritize Food & Beverage Sustainability
- Highlight local food sourcing or sustainable packaging.
- Educate your team and guests on your sustainability journey.
- Leverage Tech and Analytics
- Improve your restaurant’s presence in “restaurants near me” and “healthy food near me” searches.
- Use POS and CRM systems to build better guest loyalty.
- Aim for Recognition
- Submit for food industry awards to boost credibility and attract new customers.
- Benchmark against recognized leaders like Nothing Bundt Cakes in your food service industry segment.
For more expert insights, don’t miss Food & Beverage Magazine’s coverage of the latest drink trends for 2025.
Storytelling in Action: Creating Joy, One Slice at a Time
Part of the enduring charm of Nothing Bundt Cakes is its foundational commitment to joy. In the words of Katie Hall, Moroch Partner and VP Account Management (moroch.com), “A product rooted in creating joy is a natural fit for Moroch, and that shared commitment to delivering memorable experiences is what makes this partnership so powerful.”
This emotional resonance isn’t just a feel-good story. It’s a driver of real business results, fostering loyalty and advocacy in an era where food and beverage news moves at lightning speed.
What’s Next: The Evolving Future of Food & Beverage
With a dynamic partnership, robust digital marketing, and flavor-forward creativity, Nothing Bundt Cakes and Moroch are leading by example—showing restaurant owners, food service industry executives, and food and beverage managers how to rise above the noise.
Hospitality leaders should keep a close eye as the two brands:
- Launch collaborative campaigns with national reach
- Experiment with viral flavors and innovative ingredients
- Pioneer food and beverage sustainability in their operations
Ready to take your food and beverage company to the next level?
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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral. Politz is also the founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
