“BOA VIAGEM!” – NOVO FOGO CACHAÇA AND CELEBRITY CRUISES INTRODUCE UNIQUE CRAFT COCKTAIL EXPERIENCE AT SEA
Brazilian Cocktails Made with Organic Cachaça Add Exotic Twist to Modern Luxury Cruises
Novo Fogo, an independent, organic producer of the #1-ranked Brazilian cachaça, today announces an innovative collaboration with Celebrity Cruises that will introduce the guests to a rich and interactive cocktail program that goes well beyond the onboard bars, further enhancing the already-robust Celebrity Cruises beverage experience.
Vacationers will be transformed into cocktail aficionados when introduced to Novo Fogo Cachaça in three exciting ways: by purchasing Novo Fogo cocktail kits from the stateroom minibars, participating in cocktail classes, and enjoying the premium spirits and cocktail offerings onboard. Inspired by their common core values of dedication to environmental sustainability and overall life balance, the two companies have brought an entirely new, cutting-edge cocktail experience to life.
Novo Fogo and Celebrity Cruises take pride in the exceptional quality of their brands, offering experiences that engage all senses.
“Teaming up with Celebrity Cruises reflects the growth of the cocktail culture and our partner’s recognition that this movement is real,” says Dragos Axinte, CEO of Novo Fogo Cachaça. “Celebrity’s ships are modern, beautifully-designed, five-star boutique hotels on the high seas, and their dedication to delivering the very best to vacationers is matched by our proficiency in creating top-notch drinks and experiences that inspire.”
In fact, this new relationship, executed by Hawthorn Beverage Group of Louisville, KY, reflects Novo Fogo’s major drive to bridge the gap for consumers who have limited cocktail experience but are interested in discovering more. “Crafting a good drink with a known spirit is no longer sufficient to make a difference,” Axinte says. “Crafting a great drink and presenting it in a way that is both approachable and meaningful is what opens the door to the guest’s heart. That’s what we do, and we see that guests are no longer constrained by category magnetism; if their first cocktail is an amazing cachaça experience, cachaça will become their favorite spirit.”
The new program is currently being implemented across nine ships in Celebrity Cruises’ fleet, after introducing successful pilots in late 2015.
Novo Fogo produces and distributes a variety of USDA organic certified cachaças, the distilled essence of fresh sugarcane and the national spirit of Brazil. Novo Fogo’s ever-growing collection of barrel-aged cachaças represents the dominant Brazilian tradition of aging this spirit in wooden barrels, most commonly American oak. The Novo Fogo Cachaças retail between $30 and $250, with prices varying by expression.
ABOUT NOVO FOGO CACHAÇA:
Novo Fogo is a zero-waste, USDA organic certified distillery in the town of Morretes, state of Paraná, in the heart of the largest protect patch of Brazil’s Atlantic Rainforest. The estate sugarcane is harvested by hand and processed in minimal ways that retain its terroir all the way to the bottle. Novo Fogo believes that sustainability has three tenets: preservation of the environment, investment in the community, and financial stability, at both the origin and the destination of the product. Novo Fogo insists that a balanced cachaça cocktail is a delightful accompaniment to an equally-balanced lifestyle. Find Your Own Brazilian ZenÔ by visiting www.novofogo.com.