O’Melveny advised CJ CheilJedang and Bibigo®, the top brand of Korean cuisine in the US and globally, on their multi-year global marketing partnership with the Los Angeles Lakers, including the official jersey patch rights beginning with the 2021-22 NBA season.
The O’Melveny team advising CJ was led by Entertainment, Sports & Media Group Co-Head Amy Siegel, Korea Corporate Practice Head Daniel Kim, and associates Alexandra Piarino, Luisa Lizoain, and Hae-In Park.
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