RATIONAL USA Think Big Tour 2016

RATIONAL Takes Its USA Think Big Tour 2016 On the Road!

Company hosts events in 17 cities across the U.S. to premiere its next generation SelfCookingCenters® and its new XS Model 6 2/3

Dallas, Salt Lake City, Denver, Phoenix on the Tour

RATIONAL USA Think Big Tour 2016RATIONAL AG, the world market and technology leader in the field of hot food preparation for professional kitchens, is “Going Big” with the introduction of new combi oven technology via its Think Big Tour 2016. Following the premiere launch event October 13 in Chicago attended by hundreds of customers and other partners, the company is taking the Tour on the road, including to the cities listed below:

  • Dallas, TX – November 2
    • Hosted by Equipment Preference, Inc.
  • Salt Lake City, UT – November 3
    • Hosted by Intermountain Food Equipment
  • Denver, CO – November 7
    • Hosted by Intermountain Food Equipment
  • Phoenix, AZ – November 9
    • Hosted by Courtney Marketing, Inc

Local distributors and foodservice supplier partners are hosting the launch events, which will include live cooking demos, photo opportunities, social media sharing and networking. Attendees will  preview RATIONAL’s new SelfCookingCenter XS Model 6 2/3, the company’s smallest and most compact unit ever, as well as several advancements to the company’s broader SelfCookingCenter family of combi ovens used by top chefs worldwide.

New XS Model 6 2/3 Unit is Small but Mighty

Keen interest is focused on the company’s new SelfCookingCenter XS Model 6 2/3 unit. At only 21.85 inches deep, 25.79 inches wide and 22.32 inches high, the XS Model 6 2/3 is the smallest unit in RATIONAL’s SelfCookingCenter compact unit family. The new small format cooking system opens the door to new business opportunities when it comes to target groups, such as delis, supermarkets, convenience stores or smaller restaurants.

The unit features an integrated fresh steam generator—the only unit in North America with this offering—and intelligent professional power. The 100 percent hygienic fresh steam guarantees maximum steam saturation, even at low temperatures. The steam generator is automatically descaled during the cleaning process, reducing the need for expensive water softening measures.

In addition to its small footprint and steam generator technology, the SelfCookingCenter XS Model 6 2/3 has innovative features that professional chefs have come to expect from RATIONAL:

  • The unit’s control panel is placed on the left side next to the door for ergonomic and technical reasons. This reduces the risk of injury from escaping steam during operation. At the same time, the electronics are protected from long-term damage caused by escaping steam.
  • Efficient CareControl, the automatic cleaning and descaling system.

Importantly, each unit comes with an accessory starter kit which includes two roasting and baking trays, three grids, four stainless steel containers in two different sizes and two perforated steel containers. Other accessories are available to purchase, including a diamond and grill grate for grilling vegetables, steaks or fish; and the Multibaker, which is ideal for fried eggs, omelets and hash browns.

“The new format opens up a whole new range of options for our American customers,” noted Markus Glueck, RATIONAL AG executive vice president for North America. “We are very proud to have developed – together with our physicists, engineers and chefs – a SelfCookingCenter of this size, which occupies a class of its own within the North American market. And, of course, we did not stop there, but enhanced our existing line as well.”

Next Generation Units Offer Advanced Features, Superior Speed and Efficiency

Faster and more efficient, the broader line of enhanced SelfCookingCenter units have numerous advanced features:

  • The completely new LED lighting provides optimal illumination of the cooking cabinet and of every single tray, from top to bottom and back to front.
  • Thanks to the energy consumption display, users will always know how much energy an individual cooking process requires and how much energy per day has been consumed. The data is visible on the display and can also be downloaded.
  • A blinking light signals which tray needs to be loaded or unloaded and when. This further simplifies the use of the SelfCookingCenter and provides even more support for kitchen staff to safely and quickly unload finished food.

“The new XS Model 6 2/3 and all of the enhancements to our complete line of SelfCookingCenter units exemplify the company’s deeply held belief that ‘Ideas Change the World’,” said Glueck. “They completely fulfill on RATIONAL’s promise to offer superior products and service – like our renowned aftercare programs – for maximum customer benefit.”

RATIONAL will be hosting additional events to introduce the new XS Model 6 2/3 and their next generation SelfCookingCenter line at 17 regional locations through November as part of their Think Big Tour 2016.

For more information about RATIONAL, visit: www.rationalusa.com.


The RATIONAL group is the world market and technology leader in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs more than 850 people in Germany and a total of over 1,500 worldwide. Rational has been listed in the Prime Standard of the Frankfurt Stock Exchange since its IPO in 2000, and is currently included in the SDAX. It has been the company’s supreme corporate objective to always offer its customers maximum benefits. Internally RATIONAL is committed to the principle of sustainability, which is reflected in its policies on environmental protection, leadership and social responsibility. Year after year, numerous international awards testify to the exceptional quality of RATIONAL’s work.