Real McCoy Appoints Industry Veterans To Lead National Sales Efforts

Real McCoy Appoints Industry Veterans To Lead National Sales EffortsReal McCoy Spirits Corp., makers of The Real McCoy Rum, announced today the addition of two executives to its team: Paul Massey, Vice President of Sales and Michael Meany, Senior Vice President of Sales. Both Massey and Meany come from impressive backgrounds in the beverage alcohol industry and will support the distribution efforts of the newly launched brand in the five markets it is sold.

“Both Meany and Massey have an incredible knowledge of the industry, especially when it comes to growing sales for emerging brands,” says Bailey Pryor, President and CEO of Real McCoy Spirits, Corp. “We are pleased to have them managing sales efforts for Real McCoy Rum and are confident that their experience will guide us effectively in the markets we are in currently, as well as the ones we hope to expand to in the future.”

With more than 30 years experience in various executive positions throughout the U.S., including standings at Southern Wine & Spirits, Imperial Brands and William Grants & Sons, Michael Meany has a proven history of successfully launching new brands, directing personnel and overseeing numerous financial budgets while managing objectives.

Real McCoy Appoints Industry Veterans To Lead National Sales EffortsPaul Massey also has an outstanding track record within the industry, including positions at Cruzan International, Maxxium Travel Retail and Imperial Brands where he was a founding member of the Imperial Brands team and the company’s youngest VP.

Meany and Massey will act as point of contact for the distributor sales team, and will assist in account strategy and brand education initiatives for The Real McCoy Rum.

About The Real McCoy Rum
The Real McCoy is a rum born from the story of Bill McCoy, the pioneer Rum Runner of the Prohibition era. A blend of column and pot still rum, The Real McCoy is a multi-award-winning super premium rum, made using only top quality black strap molasses and proprietary yeast, and is aged in toasted American oak bourbon barrels. The Real McCoy is produced by Foursquare Distillery in the province of St. Phillip, Barbados, West Indies and is available in 3, 5 and 12 Year aged expressions in CT, MA, NJ, FL and RI.