ROAR Organic Introduces NEW Formulations and Packaging as Part of Brand Restage - Food & Beverage Magazine

ROAR Organic Introduces NEW Formulations and Packaging as Part of Brand Restage

ROAR Organic Introduces NEW Formulations and Packaging as Part of Brand Restage

ROAR Organic announced today that it is debuting new formulations of its signature beverages as well as a brand packaging restage. The new lineup aligns with the brand’s vision of celebrating the power of being “whole” and is a “Complete Hydration” offering with 100% daily value of energy vitamins B5, B6, and B12; 100% daily value of antioxidant vitamins A, C, and E; and electrolytes from coconut water.

 

“Since its inception, ROAR Organic beverages have been a low calorie, low sugar hydration option, but what we learned last year was that consumers were looking for the ‘whole package’ – everything they need in one bottle. So, we took that insight one step further and formulated our beverages to include 100% of consumers’ daily value of vitamins and antioxidants while still maintaining ROAR’s 20 calories and two to three grams of sugar per bottle,” said Alex Galindez, ROAR’s Chief Executive Officer.

 

ROAR’s organic beverages come in four delicious flavors: Cucumber Watermelon, Mango Clementine, Georgia Peach, and Blueberry Açai. All four flavors are now available at Wegman’s, Sprouts, Whole Foods Mid-Atlantic, Natural Grocers Vitamin Cottage, The Fresh Market, Fresh Thyme, Safeway / Albertson’s, and 7-11, as well as, Rite-Aid and Duane Reade stores in the New York area. You can also find ROAR at ROAROrganic.com or on Amazon.

 

Product Benefits At-A-Glance

  • USDA Certified organic
  • 100% daily value of energy vitamins B5, B6, and B12, as well as 100% daily value of antioxidant vitamins A, C, and E.
  • Electrolytes from organic coconut water
  • Only two to three grams of sugar
  • Only 20 calories per bottle

 

The ROAR Promise

  • Completely Hydrating: Each bottle of ROAR is filled with electrolytes and provides 100% of your daily dose of vitamins and antioxidants.
  • Convenient: ROAR offers an effortless and convenient wellness solution by providing all the hydration, vitamins, and antioxidants you need in one bottle.
  • Powerfully Whole: ROAR aims to celebrate the whole consumer by providing hard-working beverages that make wellness convenient and effortless. ROAR is an all-day beverage that works as hard as you do.

Try All Four Flavors!

NEW Blueberry Açai refines the beverage’s bold berry flavors to home in on the tangy taste of açai, a trendy fruit popular for its antioxidant properties.

NEW Cucumber Watermelon’s new formulation enhances the beverage’s light, crisp cucumber flavor, giving each sip a cooler, more refreshing taste that speaks to its hydration capabilities.

NEW Georgia Peach perfects the naturally sweet, ripe taste of a peach, with a fresh flavor that is both delicate and juicy. 

NEW Mango Clementine deepens the rich taste of mango to provide a brighter, juicier tropical flavor and balance the beverage’s citrusy tang.

 

Available at Wegman’s, Sprouts, Whole Foods Mid-Atlantic, Natural Grocers Vitamin Cottage, The Fresh Market, Fresh Thyme, Safeway / Albertson’s, and 7-11, as well as, Rite-Aid and Duane Reade stores in the New York area. You can also find ROAR at ROAROrganic.com or on Amazon. Visit www.ROAROrganic.com to learn more.

 

Available at 7-Eleven, Safeway and Albertson’s stores, as well as Wegman’s, Sprouts, Fresh Market and other natural grocery stores. You can also find ROAR at ROAROrganic.com or on Amazon. Visit www.ROAROrganic.com to learn more.