ProWein, set to take place in Düsseldorf Germany March 24-26, 2013 has evolved to become the most important international trade fair for the wine and spirit industry.  According to Michael Degen, Managing Director for the event, “We’ve just completed some market research in the US and have identified five compelling reasons why American suppliers, importers, distributors, sommeliers, mixologists and industry entrepreneurs should attend.  The bottom line is, people who attend get a competitive advantage for their business,” he said.

What makes ProWein, International Trade Fair Wines and Spirits unique is that it’s an event with a laser-like focus on facilitating “the business of the business.”  That, plus the fact that it’s huge.  With nearly 4,000 exhibitors and 40,000 attendees at a fair managed with renowned efficiency and organization, visitors will be able to set up appointments in advance and still carve out time to explore the floor to find new ideas, products and producers.

Five Reasons Why You Should Attend ProWein
1.      Discover new products to grow your business

2.      Expand horizons beyond the US

3.      B2B show…no consumers allowed

4.      Make new contacts with exporters who understand the US market

5.      See more…spirits, wines, countries, brands