Spins Off Sponsorship And Branding Department To Create Standalone ‘BrandMark Agency’

To better service its own festivals and its growing list of outside clients, leading independent live entertainment producer and promoter Danny Wimmer Presents announced that it has spun off its sponsorship and branding department into BrandMark Agency, a wholly owned standalone business run by DWP’s Executive Vice President Maureen Valker-Barlow, now named President of BrandMark.


Valker-Barlow joined DWP in 2019 after holding various sales roles at record labels and agencies. She is not only known for creating symbiotic and beneficial partnerships, but is also highly regarded for her ability to create original experiential marketing activations that resonate with fans and create lasting brand loyalty.


Since joining DWP, Valker-Barlow has continued to build the company’s full-service sponsorship and marketing agency, which focuses on elevating brands and growing their worldwide impact. Recent and current sponsorship and branding partners include: Anheuser-Busch, BMG, Bushmills Irish Whiskey®, Cantu Beauty, Jack Daniel’s, KAMP (K-Pop Festival), Kona Brewing Co., Manic Panic, Proof Media Mix, Rockstar Energy Drink, Shelter Music Group and Zenni Optics, among others.


DWP CEO Danny Hayes said about BrandMark’s President Maureen Valker-Barlow, “Since joining us 18 months ago, Maureen has turned an in-house department into a fully functioning business entity. Giving her the freedom to plot BrandMark’s course in conjunction with our festival needs was a natural extension of her leadership and business skills. Her ability to generate business and create opportunity for our partners during COVID-19 encouraged Danny Wimmer and me to invest in this next logical step of Maureen’s career.”


Here are comments from some of BrandMark’s clients:


“It’s a pleasure to have Maureen and her team represent our roster. They are generating brand interest for our emerging artists and legacy talent alike.” – Carl Stubner, Owner, Shelter Music


Maureen and I have worked together through the years ensuring Rockstar product is in the hands of our millions of music fans nationwide. The work produced by Maureen and her team has played an active role in the growth of Rockstar Energy over the last decade.” – Nick Allen, Music Marketing Manager, Rockstar Energy Drink


Maureen and team have been instrumental in aligning Kona Brewing Co. on several strategic partnerships that have positioned the brand in meaningful ways for both our B2B and B2C initiatives. The Kona Ohana and I are thrilled to be a part of the launch of BrandMark” – Ashlee Conrad – Partnerships & Experiential, Kona Brewing Co.


For over a decade, Valker-Barlow has been at the helm of negotiating brand partnerships for music and lifestyle festivals across a variety of genres and interests. Over the years, she has conceived highly-developed programs for a wide variety of clients including Advanced Beauty Care, Budweiser, Butterfinger, Constellation Brands, Coty Inc., Kona Brewing Co., Rockstar Energy Drink, Snickers, Toyota, Twix, Yamaha and more. She has also secured and executed artist sponsorships for talent such as Excision, Future, Kaskade, Lil Yachty and Slipknot, among others.


Maureen’s music industry experience began almost 20 years ago when in 2002 she was a chef on the Vans Warped Tour, catering to touring musicians and staff. After quickly realizing the business of music was her path to personal growth and success, she transitioned through various sales roles at record labels and agencies before landing in her role at DWP.


Danny Wimmer Presents is known worldwide for their stellar portfolio of music and lifestyle events, which includes Aftershock, Bourbon & Beyond, Epicenter, Hometown Rising, Louder Than Life, Sonic Temple Art + Music Festival, and Welcome To RockvilleDWP recently entered the digital content curation space, promoting pay-per-view concert streams and creating the popular digital series Offstage with DWP and Beyond the Barrel, with new episodes debuting this spring.


For more information on BrandMark, visit: https://thebrandmarkagency.com