We break down for you some of the most buzzed about snack and beverage items spotted around the hottest events at Coachella 2023 festival weekend one. From Camp Poosh by Kourtney Kardashian to The Racquet Club presented by The Kitchen to the infamous Zenyara estate under the helm of CMG, attendees were certainly well fed and hydrated this Coachella festival season.
The Hottest Snacks and Sips at Coachella 2023
Produced by Coachella regulars such as powerhouse experiential agency Corso Marketing Group, CMG has been a primary experiential production agency and partner of Goldenvoice since the inception of the Coachella Valley Music and Arts Festival®. CMG also remains Goldenvoice and AEG’s official annual partner for off-site Coachella Valley Music and Arts Festival® events, focused at ZENYARA® luxury estate, while simultaneously producing official on-ground festival sponsorship for over two decades. CMG is the Agency of Record for three Coachella Festival® annual sponsors inclusive of Heineken®, Adidas® and Red Bull® as well as Don Julio, RH, and many more. Their Desert Dreams series with Framework and TAO Desert Nights activations, kept guests fed and hydrated all weekend long.
Over at The Racquet Club, The Trading Post and Lucky Brand Desert Mirage, as well as Playboy’s kick off party, Amazon Music and Tao’s Heinz activation was production and marketing agency ENTER, while notable event and wedding planner Mindy Weiss produced Kourtney Kardashian’s CAMP POOSH. Brent Bolthouse and Jeffrey Best again partnered for their annual NEON CARNIVAL event which takes over land in Thermal, CA for an over-the-top carnival themed experience filled with yummy snacks and flowing liquor. Soho Desert House also held court again in Indio, with their own lavish food spreads keeping members and attendees smiling all weekend long.
Hot Sips:
FLYING EMBERS – Flying Embers (www.flyingembers.com) celebrated the launch of their new Birds of Paradise hard kombucha with “The Racquet Club.“ Hosted by Rocky Barnes, this was an inaugural pickleball event in partnership with The Kitchen. Guests such as Foodgod enjoyed a fun-filled day of pickleball play, tournament-style pickleball games, a live DJ set, surprise giveaways courtesy of JOOLA who provided the paddles for the day, and more. Flying Embers had pop up kombucha bar stations around the event showcasing the new collection of cans and flavors such as Mango Tango, Jungle Bird and Beach Paradise, for guests to sip on under the sun. Follow @flyingembers #flyingembers
HEINEKEN SILVER – For the 2023 Coachella Festival®, CMG partnered with Heineken, the Official Beer Sponsor of Coachella® for 22 years and counting, to produce a top level immersive activation. Heineken®, is focused on buzz around the introduction of its new hero flavor, Heineken® Silver, aiming to elevate the festival for attendees through engaging moments at #HeinekenHouse. Festival goers were among the first in the country to taste NEW Heineken® Silver, a crisp and refreshing, lower-carb, lower-cal beer hitting shelves nationwide as part of Heineken’s lineup. The one-of-a-kind Heineken® House was a show-stopping destination where attendees had their own special moments on the dance floor, at the beer garden or by interacting with a variety of highly visual artistic installations. In addition to a focus on its new star flavor Heineken® Silver, the Heineken House beer garden will offer Heineken® Original, Alcohol-free Heineken® 0.0, and offerings from the Dos Equis® portfolio. Guests were able to catch up close musical performances from incredible artists, featuring iconic hip-hop acts and an eclectic mix of genre-adjacent names in music. For Weekend 1, April 14th-16th, Friday featured acts such as Bones, Felix Da Housecat, Walker & Royce presented by Rules Don’t Apply x House Heads and continued all weekend with performances by Dj Pee.Wee aka Anderson Paak, headliners Method Man & Redman, Andre Power, Austin Millz, SG Lewis and more plus Space Yacht, Londonbridge, Nghtmre, Whipped Cream, Niiko x Swae. Heineken Silver was also the featured beer at ZENYARA estate all weekend long, with headliners like Rufus Du Sol and Keinemusik. Follow @heineken and check out https://www.coachella.com/heineken-house.
RED BULL – Red Bull fueled all of the weekend events at CMG produced Zenyara Estate activations, from TAO to Desert Dreams with Rufus Du Sol to Keinemusik with Framework. During the TAO party, Luke Aikins and Sean MacCormac of the Red Bull Air Force team sky dived into the party and skimmed across the water to land on the beach at the impressive 70 Acre ZENYARA grounds. Red Bull was featured at all bars of the lavish estate, a long time partner of Corso Marketing Group. With dancing into the week hours, Red Bull energy is the key ingredient. Follow @redbull
DON JULIO – On Saturday, April 15th CMG and Framework presented Desert Dreams featuring Rufus Du Sol. Guests such as Zoey Deutch, Alessandra Ambrosio, Sofi Tukker, Skeet Ulrich, among many others were in attendance for the Rufus Du Sol performance. Following a captivating set by Cassian, Rufus Du Sol performed an incredible DJ set paired with their own worldwide hits which was next level as the entire estate of partygoers danced into the wee hours under the stars sipping on Tequila Don Julio cocktails and the newest offering in the portfolio, Tequila Don Julio Rosado, which is an exquisite reposado tequila aged for four months in Ruby Port wine casks along with Tequila Don Julio 1942, to ensure an epic night of celebration in the desert. Follow @donjuliotequila / https://www.donjulio.com/en-us
LA CROIX – LaCroix Sparkling Water is carbonated water which is sodium free and contains only natural flavors. Flavors such as Beach Plum, Lime, Black Razzberry, Guava São Paulo and more were featured at the Lucky Brand Desert Mirage event in Indio, CA on Saturday, April 15th with guests such as Victoria Justice and Paris Jackson, and a performance by Gayle. Follow @lacroixwater
NUTRL – Also at the Lucky Brand Desert Mirage, attendees were able to grab A Refreshing NÜTRL Hard Seltzer, “The One With The Umlaut.” NÜTRL Is A Refreshingly Tasty Vodka Seltzer Made With Real Vodka, Seltzer & Real Juice. They had a cart set up at the Lucky Brand event entry, to provide a delicious canned vodka seltzer to guests upon entry, such as Madison Brodsky, Skeet Ulrich, Victoria Justice, Natalie Alyn Lind and more that were in attendance. Follow @nutrlvodka
100 COCONUTS – Refreshing and jam-packed with potassium, nutrients, and electrolytes 100 Pure Coconut Water. Their coconut water is harvested from young coconuts pulled from the tree before it has time to age and drop like the more mature white and brown husked coconuts. Inside you’ll find a more refreshing juice with a sweeter flavor. 100 Coconuts was featured at the #CactusBrunch produced by The Influence, with guests such as Sergio Farias, Diana Madison, Hannah Linderman, Holly Scarfone and Mackenzie Dipman. Made in Vietnam. Zero added sugar, cholesterol or fat with no preservatives.
Follow @100coconuts / https://www.100coconuts.com/
FREE AF – Free AF makes non-alcoholic expressions of your favorite cocktails that are tasty AF — clean, beautifully refreshing, and enhanced with Afterglow™. AF Drinks was created in 2020 by Lisa King—most well known as founder of New Zealand social enterprise Eat My Lunch. Free AF makes it easier to help the sober curious explore a different relationship with alcohol. Flavors at the Coachella Weekend Cactus Brunch, held in Palm Desert at Casa Blanche, included their PALOMA and VODKA SPRITZ, among others. Follow @sobercurious_af and visit https://us.af-drinks.com/
PATH – At the annual Neon Carnival event produced by Brent Bolthouse and Jeffrey Best held on Saturday night, April 15th, guests received custom printed reusable Path Water bottles, featuring a neon pink and yellow carnival scene set on a black bottle. Guests were hydrated all evening to quench thirst during the late night desert bash, such as Nina Dobrev, Foodgod and Camila Cabello as well as Jared Leto were in attendance with a DJ set by Kayper among others. @pathwater / https://drinkpathwater.com/
EVIAN – At TAO Desert Nights, they hosted evian’s Club Hydration (featuring evian Sparkling Water), the premier destination to maintain the guests sparkle to keep the celebration going all night long. DJ sets included Tale of Us, Ariel Vromen and Diplo during the evening, in partnership with CMG. Guests are the party included Olivia Culpo, Becky G, and more.@evianwater / https://www.evian.com/en_us
ARROWHEAD – Over at The Trading Post produced by ENTER which featured Vince Camuto and Frye Boots interactive gifting stations, Arrowhead water hosted a “Camp Arrowhead” activation with a water hydration station all day for guests, lounge seating by LoveSac, and Arrowhead merchandise. Influencers like Holly Scarfone, Paris Jackson and Mackenzie Dipman stopped by for the Arrowhead water sips to keep cool under the hot sun. @arrowheadwtr / https://www.arrowheadwater.com/
Hot Snacks:
CEREAL POP – Cereal Pop, Snax-Sational Brands latest launch flavor in both Fruity Pebbles and Cocoa Pebbles, the favorite snacking and cereal-coated popcorn treat, was featured at CAMP POOSH held in Indio, which kicked off on Thursday, April 13th with an intimate welcome dinner and campfire event. Fruity Pebbles sunnies were also given to the campers. (Fruity Pebbles was a trend at Coachella, with Jared Leto seen rocking a bright pink Fruity Pebbles hat on the first night). The popcorn at CAMP POOSH was also highlighted as a “bedtime snack” for campers on their “bunk” pillows each night. POOSH, founded by Kourtney Kardashian, hosted influencers at their camping themed estate all weekend long, such as model Marta Pozzan and reality star Nicole Williams who were guest campers for the weekend. In addition to Cereal Pop, Cookie Pop and Candy Pop were offered in the campers’ snack station with flavors such as Oreo, Nutter Butter, M&Ms Minis and Sour Patch kids. The popcorn is available at Ralphs, Stater Bros, Walmart, Costco and Sam’s Club, among others. Follow @cookiepop_candypop #cerealpop
UNCLE FLUFFY – Uncle Fluffy was seen all over Coachella weekend, from the Geojam party with LA Weekly to the Lucky Brand Desert Oasis and Cactus Brunch, to name a few. The Japanese style fluffy cheese cakes, which appear like mini pound cakes, were an instant favorite to guests at the events. The Light and fluffy, Japanese cheesecake, is a deliciously mouthwatering taste that melts in your mouth. Featuring custom logos, the Uncle Fluffy cakes are actually refreshing due to their light and fluffy texture. The brand recently expanded to the U.S. and partygoers like food authority Foodgod and Yellowstone’s Kai Caster and The Gifted star Natalie Alyn Lind, to influencers like Too Hot To Handle’s Holly Scarfone, were all excited to indulge. Visit their cafe in Riverside, California, open daily 9am-7pm and Follow at @unclefluffyusa #unclefluffyusa
DREAM POPS – The Plant-based ice cream treat Packed with superfoods was featured at The Trading Post in Indio held on Saturday, April 15th, produced by ENTER The Vince Camuto ice cream cart circulated the event giving out delicious Dream Pops all day long. The snack is dairy-free, gluten-free and soy-free. All under 100 calories with no artificial additives or stabilizers. The ice cream treat coated in chocolate was the perfect refreshment for guests at the daytime desert bash like Delilah Belle and Victoria Justice. Follow @dreampops / https://dreampops.com/
HEINZ – To keep attendees fed all night at the CMG and ZENYARA activations featuring TAO Desert Nights on Friday, April 14th, Kraft Heinz brands Heinz and Philadelphia provided late night bites including Thai BBQ Chicken Satay with Heinz 57 Collection™ Chili Pepper Crunch, Triple Grilled Cheese Sandwiches with Heinz 57 Collection™ Truffle Infused Honey and Hot Chili Infused Honey, Philadelphia® Cheesecake Mousse, French Fries, Burgers and Chicken Fingers, as well as a Heinz ketchup bottle toss for guests. Follow @heinz / https://www.heinz.com/ #Heinz
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CAPTAIN CRUNCH – To celebrate its 60th anniversary, cereal brand Cap’n Crunch hosted a birthday party during the Coachella Valley Music and Arts Festival weekend. The Cap’n’s Cove birthday bash took place on April 15 during the first weekend of the festival at the Lone Palm Pool at Margaritaville Resort Palm Springs. On site was a bar, experiential art installations and exclusive merchandise.The Quaker Oats Company mainstay is the latest brand to engage with consumers around culture by making a connection — even unofficially — to Coachella. Those not in the Coachella Valley area have an opportunity to join in the festivities by purchasing a limited-edition box of the product in birthday cake flavor.@realcapncrunch
THRIFTY – The ice cream brand activated also at CAMP POOSH with a pop up store showcasing their ice cream exclusive to Rite Aid. Guests at the desert bash by Kourtney Kardashian enjoyed the treat while at the H.Wood pop up party on Saturday, April 15th. Their ice-cream is an 80 year old award winning brand. https://www.riteaid.com/thrifty
We look forward to breaking down Coachella’s sips and snacks year after year, for the latest in food and beverage buzz.
