When February 13-15, 2026 rolls around, something magical happens: NBA All-Star Weekend crashes directly into Valentine’s Day. And if you’re in the food and beverage or hospitality game, this collision creates the kind of revenue opportunity that doesn’t come around often: especially when it’s all happening in Beverly Hills.
For couples who want courtside thrills and candlelit dining without the hassle of navigating LA’s infamous traffic, Beverly Hills is the only play that makes sense. It’s walkable, luxurious, and packed with enough Michelin-worthy dining to keep even the most discerning foodie happy between games.
This isn’t just a weekend. It’s a playbook.
The Vibe: 5.71 Square Miles of Pure Luxury
Beverly Hills has quietly become one of the most compelling dining destinations in Southern California: not because it’s trying to be trendy, but because it doesn’t have to. Within its compact 5.71 square miles, you’ll find a mix of iconic hotel restaurants, standalone dining establishments, and enough palm-lined walkability to make the whole experience feel effortless.
For travelers pairing NBA All-Star Weekend with Valentine’s Day, this setup is perfect. Check in once, skip the rental car drama, and let Beverly Hills set the pace. Between games at Intuit Dome and Kia Forum (both in nearby Inglewood), couples can stroll Rodeo Drive, pop into art galleries, and move seamlessly between celebrated culinary experiences without rushing across town like they’re running a fast break.
For restaurant operators and hospitality managers, this weekend represents a rare convergence: high-spending sports fans, romantic couples, and luxury-seeking travelers all descending on the same five square miles. The question isn’t whether demand will be there: it’s whether your team is ready to capitalize on it.
The Heavy Hitters: Dining That Scores Big
Let’s talk about the restaurants making this weekend unforgettable. These aren’t just places to eat: they’re destination experiences designed to turn a good evening into a great story.
Spago Beverly Hills: The MVP of Valentine’s Dining
Spago Beverly Hills is doing Valentine’s Day right. On February 13 and 14, the restaurant is offering a curated prix fixe menu featuring an amuse-bouche, three courses with choice of appetizer, entrée, and dessert duo, and live music to set the mood. But here’s the kicker: a professional photographer will capture a memorable moment from each reservation, with a printed keepsake to commemorate the night.
For operators, this is a masterclass in creating value beyond the plate. It’s not just dinner: it’s an experience worth sharing (and tagging) on social media. Smart move for a restaurant that’s been a cornerstone of contemporary Californian cuisine for decades.
Nerano: Amalfi Coast Vibes, Beverly Hills Setting
Nerano is bringing the flavors of the Amalfi Coast with a four-course prix fixe menu (Feb. 13–15) featuring Oysters with Caviar, Lobster Ravioli, Filet Mignon or Branzino, and a decadent Nocciolino: each thoughtfully paired with wine. The elegant yet relaxed Italian dining experience leans into fresh, seasonal ingredients and a refined selection of wines and cocktails. For couples seeking a romantic, stylish setting designed for connection and celebration, this is the move.
The Hideaway: Bésame Mucho, Baby
The Hideaway Beverly Hills is going all-in on romance with its “Bésame Mucho” prix-fixe menu for Valentine’s Day. The modern Mexican concept offers bold flavors in an intimate yet vibrant setting, guided by expert chefs who craft each dish with premium ingredients. The name says it all: “Kiss Me a Lot.” If that’s not a Valentine’s vibe, nothing is.
Crustacean Beverly Hills: Fusion Seafood for the Win
Crustacean Beverly Hills invites couples to indulge in a “romantic rendezvous” with luxurious seafood meets a unique fusion of Asian and European flavors. Available February 14 and 15, the restaurant offers thoughtfully curated specials alongside an elegant à la carte menu designed for sharing, savoring, and celebrating together. The warm, sophisticated atmosphere and attentive service make every moment count.
The Supporting Cast
Don’t sleep on the other heavy hitters:
- Marea Beverly Hills: Sophisticated Italian seafood with coastal sensibility and pristine ingredients.
- Dante Beverly Hills: Modern Italian dining with expertly crafted cocktails and a vibrant yet refined ambiance.
- La Dolce Vita: A Sinatra-loved Italian trattoria celebrating classic flavors and old-Hollywood charm.
- Bacari Beverly Hills: Venetian-inspired small plates with an intimate and lively atmosphere.
Each of these restaurants offers a different flavor profile, literally and figuratively, giving couples options to match their mood: whether they’re celebrating a Lakers fan’s dream weekend or just want an unforgettable Valentine’s escape.
The Hotel Scene: Where the Magic Happens
Beverly Hills hotels aren’t just places to sleep: they’re destinations unto themselves. And this Valentine’s weekend, they’re pulling out all the stops.
Beverly Wilshire, A Four Seasons Hotel: Jazz, Champagne, and Rodeo Views
The Beverly Wilshire is going big with multiple dining experiences. At THE Blvd, guests can enjoy a chef’s amuse-bouche, choice of starter, main course, and decadent dessert, with live music from 6 p.m. to 9 p.m. and a complimentary photo booth (Feb. 13–15, $175 per person).
But the real flex? CUT Beverly Hills is elevating the romance with candlelit four-course menus (Feb. 13–14) priced at $345 per person in the main dining room, or $445 per person at CUT Lounge with jazz, champagne, and optional caviar. A private red velvet booth is available for $495: because sometimes you just want to feel like a VIP.
The hotel’s white-glove service, curated art touches, and proximity to Rodeo Drive’s luxury boutiques make it an ideal base for a glamorous Beverly Hills escape.
The Beverly Hills Hotel: Pink, Green, and Matcha Dreams
The iconic pink palace is celebrating with a four-course dinner at the Polo Lounge, but the real story is the exclusive collaboration with LA café La La Land Kind Cafe. Beginning February 3, the hotel is featuring ceremonial matcha creations in its signature pink-and-green palette: from Strawberry Fields and Strawberry Cloud iced lattes to matcha soufflés and poolside matcha martinis at The Cabana Café and Fountain Coffee Room.
Paired with the hotel’s award-winning spa, lush grounds, and a limited-edition capsule collection, this experience delivers quintessential Beverly Hills glamour with a playful twist. For hospitality operators, this is a great example of leveraging brand partnerships to create buzz and extend the guest experience beyond the traditional dining room.
The Peninsula Beverly Hills: Spread the Love
The Peninsula is inviting couples to “Spread the Love” with a romantic, fun, and indulgent lineup. The Belvedere will exclusively offer its chef-driven “Spread the Love” multi-course Valentine’s dinner (Feb. 13–14), encouraging guests to linger over beautiful dishes and toast to love. Note: the regular dinner menu won’t be available on these evenings, so advance planning is key.
Additional offerings include Valentine’s brunch (Feb. 14–16), a Valentine’s Day–themed Afternoon Tea (Feb. 4–28) with sweet and savory delights paired with specialty teas and a glass of Perrier-Jouët Champagne, and an exclusive Cake Decorating Class (Feb. 11) led by celebrated Pastry Chef James Rosselle, complete with champagne and delightful bites.
For restaurant and hospitality managers, this multi-touchpoint approach is worth studying. The Peninsula isn’t just offering one Valentine’s dinner: it’s creating multiple opportunities for guests to engage with the brand throughout the entire month.
The Maybourne Beverly Hills: Views, Vibes, and a 20,000-Square-Foot Spa
The Maybourne is celebrating with a romance-driven escape blending elevated dining, indulgent wellness, and classic Beverly Hills glamour. Couples can toast to love at Dante Beverly Hills with aperitivo-style cocktails and wood-fired Italian fare served with sweeping Hollywood Hills views, or opt for an intimate evening at The Maybourne Bar featuring champagne alongside the hotel’s exclusive caviar and oyster experience.
The Terrace offers Mediterranean-inspired dining under the stars in the lush Beverly Cañon Gardens. For relaxation, the 20,000-square-foot spa provides a serene sanctuary with couples’ treatments, private access to the mosaic-adorned mineral immersion pool, steam rooms, sauna, and hot tub.
AKA Beverly Hills: Love and Leisure with Spago
AKA Beverly Hills is celebrating Valentine’s Day with its Love and Leisure Experience throughout February, combining the privacy of a luxury residence with indulgent hotel-style touches. The experience includes a $250 in-suite dining credit for a chef-curated meal from Wolfgang Puck’s Spago, a restorative massage at La Maison Valmont Spa, and romantic amenities like chilled wine or champagne and gourmet chocolates with seasonal florals.
For extended-stay hospitality brands, this is a smart play: offering the comforts of home with the luxury of a hotel, perfect for couples who want more space and privacy while still enjoying world-class service.
The Game Plan: Why This Weekend Matters for Hospitality Pros
For food and beverage professionals, this weekend isn’t just about romance and basketball: it’s about understanding how to layer experiences, create value beyond the plate, and capitalize on cultural moments when multiple audiences converge.
Whether you’re a restaurant manager looking to boost check averages, a hospitality director planning packages for future events, or a procurement director sourcing premium ingredients for high-end dining experiences, the Beverly Hills playbook offers actionable insights:
- Layer experiences: Photography, live music, and curated amenities transform a meal into a memory.
- Create scarcity: Limited menus and exclusive offerings drive urgency and premium pricing.
- Think beyond the table: Spas, lounges, and in-suite dining extend revenue opportunities.
- Build partnerships: Collaborations (like the Beverly Hills Hotel x La La Land Kind Cafe) create buzz and cross-promotional value.
The convergence of NBA All-Star Weekend and Valentine’s Day in Beverly Hills is a case study in how great hospitality brands turn moments into movements: and how the best operators stack experiences to maximize value for guests and revenue for their businesses.
If you’re in the industry, take notes. This is how you win.
For more insights on hospitality trends and strategies for high-impact dining experiences, visit Food & Beverage Magazine.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine’s “Top 40 Under 40” for founding American Wholesale Floral. Politz is also the founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
