Women-Owned Brands: FREE AF

The sober-curious movement just got more exciting with the launch of Free AF in the United States, signaling the start of a new era in the alcohol-free category. Free AF is based on the flavors of the world’s most popular classic cocktails, including the Aperol Spritz, Paloma, Cuba Libre and Vodka Spritz. 

Free AF drinks are powered by a 100% natural botanical extract called Afterglow, which mimics the alcohol sensation, making these alcohol-free beverages taste even better than the real thing and can help elevate both your guests’ experience and morning after. AF was created in 2020 by Lisa King—most well known as founder of New Zealand social enterprise Eat My Lunch. 

Founded by female entrepreneur Lisa King, Free AF is already the number 1 alcohol-free brand in New Zealand, where it was founded, and available as the first ever alcohol-free brand on the national airline, Air New Zealand.