BETHLEHEM, Pa., June 10, 2025 – HOT TAMALES®, America’s #1 cinnamon-flavored candy, is heating up its 75th anniversary celebration with an exciting new partnership. The brand is joining forces with Universal Pictures’ live-action How to Train Your Dragon, which flies into theaters on June 13, 2025.
This fiery collaboration brings together two fan-favorite legends—HOT TAMALES® and the iconic dragon Toothless. The result? A summer experience bursting with bold flavor, thrilling adventure, and nonstop fun.
Thanks to visionary director Dean DeBlois and his groundbreaking visuals, fans will enjoy a one-of-a-kind journey that blends high-energy storytelling with HOT TAMALES®’ signature cinnamon kick.
Zack Greenfield, Brand Manager of HOT TAMALES®, shared his excitement:
“We couldn’t think of a better way to celebrate our 75th anniversary than by partnering with How to Train Your Dragon. The film’s adventurous, high-energy spirit perfectly matches our brand. We’re excited to bring fans into the fun with bold flavor, exciting prizes, and a celebration worthy of the big screen.”
Limited-Time Sweepstakes
To fuel the excitement, HOT TAMALES® is launching a limited-time sweepstakes from June 9 to June 13, 2025. Fans can participate by commenting on the designated sweepstakes post on HOT TAMALES®’ official Facebook or Instagram page. The brand will randomly select ten total winners—five from each platform.
Each winner will receive a sizzling prize pack that includes:
- Two movie tickets to see How to Train Your Dragon
- A stash of HOT TAMALES® candy
- A themed gift pack inspired by the film
Whether you’re a dragon-loving dreamer or a fan of fiery snacks, this unique partnership invites everyone to embrace their adventurous side. For more details, visit www.HOTTAMALES.com and follow the brand on Instagram, TikTok, and YouTube.
About Just Born Quality Confections
Just Born Quality Confections, a third-generation family-owned candy manufacturer, aims to bring sweetness to people’s lives. The company makes beloved American treats like PEEPS®, MIKE AND IKE®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®.
Since 1923, Just Born has played a part in countless family memories. Founder Sam Born opened a candy shop in Brooklyn and promoted the freshness of his creations with the phrase “Just Born.” After relocating to Bethlehem, PA, in 1932, the company continued to grow.
Today, Just Born remains a major player in the U.S. candy market, giving back to communities and cultivating a workplace people are proud to join.
Learn more at www.justborn.com and follow @JustBornInc on Instagram, Facebook, and X.
About the Live-Action How to Train Your Dragon
Three-time Oscar® nominee Dean DeBlois brings his visionary storytelling to life in a stunning live-action reimagining of How to Train Your Dragon.
Set on the rugged isle of Berk, where Vikings and dragons clash, the story follows Hiccup (Mason Thames), the clever son of Chief Stoick the Vast (Gerard Butler, returning to his voice role).
When Hiccup forms a bond with Toothless, a feared Night Fury, he sets off a chain of events that challenge Viking traditions.
Alongside fierce warrior Astrid (Nico Parker) and quirky blacksmith Gobber (Nick Frost), Hiccup must confront ancient threats and fight for peace between dragons and humans. The cast also includes Julian Dennison, Gabriel Howell, Bronwyn James, Harry Trevaldwyn, Ruth Codd, Peter Serafinowicz, and Murray McArthur.
DeBlois wrote, directed, and produced the film, with Marc Platt and Adam Siegel joining as producers. As part of the Filmed for IMAX® Program, this release promises an immersive visual experience for audiences worldwide.
About Universal Pictures
Universal Pictures is a division of Universal Studios, part of NBCUniversal. As a global leader in entertainment, Universal develops, produces, and distributes hit movies across genres. To explore more, visit www.universalstudios.com.
