Prairie Fresh®, a leading name in U.S. pork production, has officially launched its latest campaign, “Now That’s Pork.™” The initiative sets out to challenge the perception that all pork is created equal, positioning Prairie Fresh as a benchmark for both taste and quality.
Aligning with National Pork Board’s Momentum
This launch closely follows the National Pork Board’s “Taste What Pork Can Do™” campaign, which has renewed consumer interest in pork’s versatility. Building on that momentum, Prairie Fresh is taking the conversation further by emphasizing consistency, sourcing integrity, and the everyday appeal of pork.
Making It Personal for Consumers
“We saw an opportunity to take that national momentum and make it personal for consumers,” said Ozlem Worpel, Vice President of Marketing and Innovation at Seaboard Foods. “By spotlighting the quality and care behind Prairie Fresh pork, we’re inviting people to rethink what pork can bring to the table — not just occasionally, but every day.”
Reaching Modern Consumers Through Integrated Marketing
The “Now That’s Pork.” campaign targets home cooks who enjoy standout kitchen experiences but often overlook the differences in pork brands. Prairie Fresh plans to shift that view through an integrated marketing effort that includes:
- Connected TV and digital ads
- Influencer and social media campaigns
- In-store signage
- Retail and foodservice promotions
The Prairie Fresh Way: A Connected Food System
What sets Prairie Fresh apart is its connected food system, known as the Prairie Fresh Way. This system allows complete control from farms and feed to processing and delivery. As a result, the brand ensures consistent quality, taste, and trust with every product.
Responding to Shifting Consumer Expectations
Today’s consumers want more from the brands they trust. According to The Power of Meat 2025 report, 72% of consumers often purchase value-added meat and poultry products. This growing trend shows a rising demand for ready-to-cook proteins that feel fresh, convenient, and flavorful.
New Products Inspired by Real Consumer Insights
Prairie Fresh continues to roll out new innovations driven by consumer feedback. Recent launches include:
- Ground pork and sausage in a variety of flavors
- The popular Hatch Chile Tenderloin, recently named one of Progressive Grocer’s Editors’ Best New Products of 2025
Even more new items are expected to launch later this month. Prairie Fresh remains committed to helping families explore pork in fresh, exciting ways.
About Prairie Fresh
Prairie Fresh is a premium brand from Seaboard Foods, based in Merriam, Kansas. Through its connected food system, Prairie Fresh oversees every step of the production process, delivering high-quality pork to families, retailers, and restaurants both in the U.S. and globally. Learn more at www.prairiefresh.com.
