Amarula Cream, The Spirit of Africa and the Wildlife Conservation Society (“WCS”), have joined
hands to help save the African Elephant. Last year was the worst year for elephant poaching
since the ivory trade was banned in 1979. Compounding the situation, major budget cuts have
been proposed in the US Congress to the Multinational Species Conservation Funds just when
money is so desperately needed. In response to this crisis, Amarula Cream will donate $1.00 to
the WCS for every specially marked bottle sold between November 1, 2012 and June 30, 2013.
Amarula Cream is thrilled to team up with WCS, a global leader in conservation, to help
with their efforts to save the African Elephant during this critical time.

Both Amarula Cream & the WCS realize that we need to act now. By joining together for this
campaign they are not only making a serious impact on these animals’ lives but also directly
connecting consumer to the cause in hopes of further spreading awareness about the
challenges facing these amazing animals.

About Amarula Cream:
Amarula Cream is a luxurious, indulgent cream liqueur that captures the essence of Africa’s
mystique and allows you to discover the majestic wonders of untamed Africa. The key
ingredient in Amarula Cream is the coveted Marula fruit, found only in the wide open plains of
Africa. It is from this magnificent fruit, loved by elephants and humans alike, that our delicate,
exotic flavor is born. Amarula Cream is enjoyed in over 100 countries, and is the second most
popular cream liqueur in the world.

About The Wildlife Conservation Society:
The Wildlife Conservation society saves wildlife and wild places worldwide. We do so through
science, global conservation, education and the management of the world’s largest system of
urban wildlife parks, led by the flagship Bronx Zoo. Together these activities change attitudes
toward nature and help people imagine wildlife and humans living in harmony. WCS is
committed to this mission because it is essential to the integrity of life on Earth. Visit: