With real life club experiences still on hold, Asahi Super Dry, the product known for its premium Karakuchi taste that transformed the modern beer market in Japan, today announced it will be partnering with Resident Advisor and Club Qu to create Discover Tokyo, the world’s first virtual music experience with spatial audio. On March 26th, attendees will be taken on a 45 minute journey through 3 iconic Japanese experiences; virtual worlds that represent progressive Tokyo: a neon-lit city street, a digital art gallery and a nightclub. Discover Tokyo will be highly interactive, giving attendees the opportunity to interact with each new location, chat with other viewers, and even order beer at the virtual bar. The event will kick off at midnight PST and runs on a loop for 24 hours. The digital experience will be soundtracked with brand-new, original music composed by these world-class artists:
- Dj Nobu is quite simply Japan’s best DJ. As Japan’s biggest musical export in the electronic arena, there aren’t many artists that better represent Asia than DJ Nobu. An artist who has headlined some of the world’s best festivals in recent years, including Dekmantel and Sonar.
- Chicago-born, Honey Dijon is a legend in both the music and fashion worlds. A name that brings in the crowd at every event she graces and the most recognisable WOC in dance music. In 2018 she was part of one of the most-viewed Boiler-room sets of all-time at Sugar Mountain festival in Australia. In 2020, she released her second album, Black Girl Magic, to critical acclaim.
- One of the world’s greatest house music producers of all time. Kerri ‘Kaoz’ Chandler is an icon in the scene and a pioneer of thumping Chicago house. A huge addition to the line up, closing us out with a roster of 3 world-class headliners.
Each artist has prepared a special track that will be played during the three scenes. DJ Nobu with a live recorded track that conveys the rawness and vitality of traveling the streets of Tokyo. Honey Dijon will unveil her original track during the art gallery portion and notes she has produced something ambient and hypnotic to fit the theme. Kerri Chandler will soundtrack the club scene and has used all his experiences with Tokyo Dance Crews in the past to inspire his original tune.
“We’re excited to sponsor this event which will showcase not only the amazing city where Asahi operates from, but also the talented artists who have worked hard to capture the spirit of Tokyo” said Derek VanTine, VP, Commercial Operations at Asahi Beer USA. “Tokyo has an incredible culture, and we love that we have the chance to pair these incredible artists with some wonderfully themed art to deliver an immersive experience across the globe. Asahi is looking forward to continuing to promote emerging artists as we set the groundwork for future partnerships in the world of music.”
- Visit discovertokyo.stream to register and join
- Must be 21+ to attend
- Price: Free!
Asahi Super Dry and Resident Advisor will also be teaming together to give 50 people the chance to win a prize bundle, including: Resident Advisor x Asahi Super Dry long sleeve tee, an Resident Advisor x Asahi Super Dry tote bag, a pair of stereo headphones and some Asahi Super Dry. Fans can enter to win directly in the experience. For more information on Discover Tokyo, please visit discovertokyo.stream to learn more.
About ASAHI SUPER DRY®
Inspired by the dry taste of sake, we created a beer born out of curiosity, Asahi Super Dry® which quickly became and remains Japan’s no.1 selling beer. Asahi Super Dry® is brewed at Asahi-owned breweries using the finest malted barley, hops, yeast and rice to give it a dry, crisp taste and quick, clean finish that never lingers. We call it Karakuchi.
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About Asahi Beer U.S.A.
Founded in 1998, Asahi Beer USA is a subsidiary of Asahi Europe International, Ltd., group companies of Asahi Group Holdings. Asahi Beer USA has responsibility for the development of Asahi Beer USA’s brand portfolio throughout the United States of America. The current US portfolio includes Asahi Super Dry® and Asahi Dry Black®. The origins of Asahi date back to 1889 and since then Asahi Group Holdings has developed itself into becoming one of the leading global alcoholic, beverage and food business groups. The Asahi Group is headquartered in Tokyo, Japan and has a presence in more than 80 countries worldwide.
About Resident Advisor
Established in 2001, Resident Advisor (RA) is the world’s leading discovery platform for electronic music and events. RA combines high-quality writing and film features with listings, directories and industry tools, creating an ecosystem of content and services for millions of readers. With an audience spanning music fans, club goers, DJs, producers, venue owners, promoters and record labels, RA plays an indispensable role in supporting electronic music around the world.
About Club Qu
Built by a group of creatives in response to the pandemic, Club Qu set out to create the authentic virtual clubbing experience. Amassing over a million attendees and a global community Club Qu is the world’s first virtual nightclub with a record label releasing cutting-edge music, and a platform for building technology. Utilizing video game engines and live-low latency interactions, Club Qu has created a whole new world with no creative limits for audiences to connect with artists and one another.
©2021 Asahi Beer U.S.A., Inc. Please drink responsibly.