Atalanta Launches Mifroma Premium at Summer Fancy Food Show

Atalanta Launches Mifroma Premium at Summer Fancy Food Show

Mifroma Premium Artisan Cheese Line
to Launch at Summer Fancy Food Show

Elizabeth, NJ – Atalanta Corporation will debut a new line of Switzerland Specialty cheeses from Mifroma at the Specialty Food Association’s Summer Fancy Food Show in New York, NY, this June. Mifroma Premium is a line of the finest artisan cheeses made across Switzerland. Carefully chosen from the 26 cantons, or regions, each reflects a piece of Switzerland’s history, terrain and food traditions.

Mifroma Premium cheeses are the result of centuries of artisan knowledge and skills married with the most modern quality control and production technologies. The lush Alpine pastures and mountainous terrain of Switzerland are ideal for the free-ranging herds

that produce the milk used to make these Alpine specialties. Most Mifroma Premium cheeses are crafted by one single dairy, and some carry the AOP label. This name protection guarantees the cheeses’ quality and origin. AOP products not only safeguard

heritage recipes and techniques, but also protect the legacy of specialty producers for generations to come.

“Mifroma has done an excellent job in the last four years to create and establish their premium brand and we cannot be more excited to be working hand in hand with them to take it to the next level,” remarks John Rodger, Vice President of the Cheese & Specialty Deli Division at Atalanta.

Atalanta Launches Mifroma Premium at Summer Fancy Food ShowAtalanta Launches Mifroma Premium at Summer Fancy Food Show

Besides the most exquisite edible tour of Switzerland Mifroma is proud to announce Adopt-an-Alp, launched under the Mifroma Premium umbrella. The program invites retailers to adopt their Alp of choice and witness the production of these fine cheeses during the summer months. The retailer commits to a certain quantity which will ensure an exclusive on their Alp cheeses for the fourth quarter. Atalanta’s launch of the Mifroma line will coincide with an advertising campaign in trade and consumer publications to promote the line.

Atalanta is the exclusive importer of Mifroma Premium cheeses. For more information on these items, please visit or and visit booth #2540 at the Summer Fancy Food Show June 28-30, Javits Center – New York, NY.