Black Velvet Expands Portfolio with a Unique New Flavor Expression
Black Velvet is proud to announce its very first flavor innovation, Black Velvet Toasted Caramel Flavored Whisky, a perfect balance of natural toasted caramel flavors and smooth Black Velvet Canadian Whisky. At 70 proof, this whisky delivers a truly unique and lush flavor experience, with rich aromas and a complex finish. It is available in 750ml and 50ml sizes, with a suggested retail price of $12.49 for a 750ml size bottle, and is available nationally starting in September 2012.
Black Velvet Whisky, first introduced in 1951, uses crystal clear water originating from the Canadian Rockies, and the finest rye and corn. A painstaking process of distillation, blending, and maturation in white oak barrels ensures consistency, quality, and smooth taste–making Black Velvet a leader in the Canadian Whisky segment. Toasted Caramel continues the longstanding Black Velvet tradition of delivering smooth consistent taste and maximum mixability.
“Growth in the flavored whisky category shows that consumers are ready for new and interesting flavors in whisky” says Joanne Vinci, Brand Manager for Black Velvet Whisky, “Toasted Caramel is a unique flavor that delivers equally well for the shot occasion, in classic cocktails with a twist, or as the base for an unlimited variety of handcrafted creations.”
Flavored whiskies are among the fastest growing spirits categories in the U.S., up 160% in Nielsen channels in the current 52 weeks ending June 10, 2012. Black Velvet looks to expand the flavored whisky category with a new offering that complements and enhances the natural whisky profile. According to Iconoculture, a global consumer research and advisory firm, the cocktail revolution has resulted in consumers who crave interesting, balanced and complex drinks. Black Velvet Toasted Caramel Flavored Whisky answers that call by delivering a balanced and complex flavor profile that can be consumed straight or as the base for an endless variety of cocktails. It is also takes advantage of a growing caramel flavor trend, underscored by Bell Flavors and Fragrances, a leader in the flavor and fragrance industry, who named Salty Caramel as the top flavor trend in food and beverages for 2012.
The launch of Black Velvet Toasted Caramel Flavored Whisky is expected to introduce a host of new consumers to the Black Velvet brand, by giving them a unique and flavorful new way to enjoy the whisky experience.
2 parts Black Velvet Toasted Caramel Whisky
3 parts apple cider
Grated Cinnamon or cinnamon stick for garnish
Combine first two ingredients over ice and stir until well chilled. Garnish with grated cinnamon or cinnamon stick.
About Black Velvet Canadian Whisky:
In 1951, after the first batch of whisky came out of the barrel, Master Distiller Jack Napier gave it the name Black Velvet due to its uncommon velvety taste and smoothness. Today Black Velvet Canadian Whisky is sold in over 55 countries and is the 22nd largest spirit brand in the U.S. Using only the finest grains and water originating from the Canadian Rockies, and a special distilling process, Black Velvet continues to deliver an ultra-smooth consistent whisky taste profile. Black Velvet offers three expressions; Black Velvet Whisky (40% Alc. Vol.), Black Velvet Reserve 8-year Aged Whisky (40% Alc. Vol.), and Black Velvet Toasted Caramel Flavored Whisky (35% Alc. Vol.). Learn more about Black Velvet Whisky at facebook.com/blackvelvet.
Please remember to enjoy the uncommon smoothness of Black Velvet Whisky responsibly.
About Constellation Brands, Inc.:
Constellation Brands, Inc. (NYSE: STZ and STZ.B) is an S&P 500 Index and a Fortune 1000® company with 4,300 employees, sales in 125 countries and operations at 40 facilities worldwide. The company manages a broad portfolio of more than 100 wines, beers and spirits that include: Robert Mondavi, Clos du Bois, Kim Crawford, Inniskillin, Franciscan Estate, Ruffino, Simi, Estancia, Corona Extra, Black Velvet Canadian Whisky and SVEDKA Vodka. Learn more at www.cbrands.com