When guests awaken at the Montauk Yacht Club, the first aroma greeting them isn’t the sea air drifting off Lake Montauk—it’s the rich, velvety scent of Lavazza coffee. That first sip, enjoyed on a sun-splashed deck or private patio, captures what this collaboration is all about: the art of transforming an everyday ritual into a luxurious, memory-making experience.
A Partnership Steeped in Heritage and Vision
Launched as part of Lavazza’s Brewing Elevated Experiences campaign, the partnership with the Montauk Yacht Club—a Hamptons landmark since 1928—embodies the perfect fusion of Italian craftsmanship and East End coastal sophistication. The multi-year partnership launched in May ensures Lavazza is served throughout the property’s cafés, restaurants, guest rooms, and outdoor venues, making premium coffee an integral element of the guest journey.
“Lavazza brings more than just an exceptional product; they’ve proven to be a true partner to both our property and our guests,” said Alex Reiss, Director of Sales & Marketing at Montauk Yacht Club. “Their thoughtful integration into our offerings and continued support have elevated the guest experience in meaningful ways. Beyond that, their investment in public relations and influencer engagement has significantly amplified the collaboration, expanding our reach well beyond the resort.”
The result is a hospitality blueprint where coffee becomes not merely a beverage—but astorytelling medium connecting culture, comfort, and craftsmanship.
The Power of Premium Coffee in Hospitality
In today’s hyper-competitive travel landscape, guest expectations continue to climb. According to the National Coffee Association, two-thirds of Americans drink at least one cup of coffee daily, and many judge a hotel’s quality by the caliber of that cup. As travelers become increasingly discerning about sourcing, roasting, and sustainability, coffee quality has emerged as a defining detail of five-star service.
“Guests in the luxury segment today expect excellence in the smallest details,” explained Leah Miller, hospitality marketing strategist at Versys Media. “Coffee is no longer just a wake-up call; it’s an aesthetic and sensory extension of the brand.”
For Lavazza, founded in 1895 in Turin and still family-owned, that philosophy is second nature. “At Lavazza, we understand that coffee is no longer just a beverage—it’s a cornerstone of culinary and hospitality experiences,” said Daniele Foti, Vice President of Marketing, Lavazza North America. “This partnership with Montauk Yacht Club showcases our commitment to supporting the foodservice industry with products, programs, and creative inspiration that help operators differentiate their offerings and drive deeper guest engagement.”
A Hospitality Collaboration Built on Experience and Alignment
The Lavazza × Montauk Yacht Club partnership was conceived as a 360-degree program combining quality, storytelling, and lifestyle alignment. Across the resort, guests encounter Lavazza at every touchpoint a branded café market, in-room espresso machines, weekend poolside activations, and custom menu collaborations that highlight coffee’s versatility.
“Lavazza challenged us to think differently about coffee—not just as a beverage, but as a dynamic culinary ingredient,” said Executive Chef Jarad McCarroll of Ocean Club Montauk. “It inspired a set of dishes that reflect my approach to cooking: rooted in creativity, driven by exceptional ingredients, and designed to surprise and delight with layers of depth and character.”
Chef McCarroll’s summer menu featured three exclusive Lavazza-inspired creations: a decadent Tiramisu, a refreshing Chilled Coffee Mousse, and a sophisticated Espresso Martini served across our bars at Ocean Club. These dishes quickly became guest favorites bridging Italy’s “La Dolce Vita” sensibility with Montauk’s relaxed maritime elegance.
Turnkey Hospitality Solutions for Operators
For hoteliers, Lavazza offers far more than coffee supply—it delivers turnkey hospitality programs that combine creativity with operational simplicity. From equipment and staff training to culinary development and marketing support, Lavazza tailors its approach to fit each property’s unique identity.
“Hotels today need partners who can support both the creative and operational sides of the business,” noted Foti. “Our goal is to deliver a coffee program that enhances the guest journey while making execution simple and scalable for hotel teams.”
The brand’s global reputation for superior product quality and reliable service allows operators to elevate their offerings without increasing complexity—an especially valuable asset in seasonal or high-volume resort environments like Montauk.
Marketing Amplification and Lifestyle Storytelling
Beyond the bean, Lavazza invested deeply in the partnership’s public relations, social media, and experiential storytelling. Throughout the 2025 season, guests enjoyed a series of curated activations that elevated their experience. For instance, Poolside Weekends delighted visitors with complimentary tiramisu served in Lavazza cups and signature coffee cocktails from a branded pop-up cart. The experience continued with a full café-market takeover, where Lavazza’s premium blends and Italian design aesthetic were showcased, inviting guests to immerse themselves in authentic Italian culture. Additionally, an in-room sweepstakes QR experience encouraged guests to bring a touch of “La Dolce Vita” home, extending the brand’s luxurious hospitality into their everyday lives.
“By blending Italian coffee heritage with the spirit of Montauk’s coastal luxury, we created something truly distinctive,” said Foti. “It’s about delivering not just a product, but a feeling—that small, perfect moment of pleasure that defines memorable hospitality.
A Case Study in Premium Hospitality Collaboration
The success of the Montauk Yacht Club partnership adds to Lavazza’s growing roster of elite hospitality collaborations, including the Four Seasons, Princess Cruises, Vail Resorts, and global cultural events like the US Open. Each initiative underlines the company’s strategy: partner with properties and brands that share its devotion to authenticity, quality, and guest-centric storytelling.
By embedding coffee into every part of the guest journey—culinary, experiential, and emotional—Lavazza demonstrates how a thoughtful beverage program can become a powerful brand differentiator. The approach turns a morning ritual into a moment of connection and transforms an F&B partnership into an enduring guest relationship.
Setting the Standard for Elevated Experiences
For Montauk Yacht Club, the collaboration reinforces its reputation as a destination that embodies casual elegance in a natural, yet sophisticated setting. For Lavazza, it exemplifies how Italian artistry can adapt seamlessly to American luxury hospitality.
While the summer in the Hamptons has come to a close, the partnership continues to deliver long after checkout—one espresso, cappuccino, and affogato at a time. Together, Lavazza and the Montauk Yacht Club have shown that the true mark of exceptional hospitality lies not only in service or setting, but in the subtle details that awaken the senses and linger in memory.
Looking Ahead to Summer 2026
As both brands look toward summer 2026, new opportunities for innovation and guest engagement are already brewing. Lavazza and Montauk Yacht Club plan to expand their collaboration through refreshed seasonal activations, enhanced culinary pairings, and elevated guest touchpoints that continue to celebrate craftsmanship and connection. With each cup, they aim to deepen their shared commitment to redefining luxury hospitality—turning everyday moments into experiences worth savoring.
Follow the Journey
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Tags: #Lavazza #MontaukYachtClub #BrewingElevatedExperiences #HamptonsLuxury #LaDolceVita #SummerWrapUp
