Carpenè Malvolti Retains Balzac Communications
Prosecco’s Premier Family brings prestige and vision to U.S. Market
Napa, CA – Carpenè Malvolti, the winery founded by the father of Prosecco in the heart of Prosecco Superiore DOCG, has retained Balzac Communications & Marketing, the leading wine public relations and marketing agency, as their agency of record. As the acting agency, Balzac will help promote the wines of Carpenè Malvolti to U.S. industry trade, media, and consumers.
“Balzac is well positioned to communicate our vision of Prosecco Superiore’s future in the U.S.,” says Domenico Scimone, Director of Sales and Marketing for Carpenè Malvolti. “More than just wine, Carpenè Malvolti is guided by a foundation set in the annals of history. Our goal is to bring the spirit of Prosecco Superiore DOCG to the U.S., and Balzac provides us with a dynamic partnership to do so.”
Perfected and introduced to the northwest hills of Italy by Antonio Carpenè, the charmat method of sparkling wine production elevated the quality of sparkling wine in the Conegliano Valdobbiadene Prosecco Superiore DOCG. From its founding by the father of Prosecco, Antonio Carpenè, Carpenè Malvolti has been handed down through a single family for 147 years.
“Carpenè Malvolti is so much more than Prosecco,” says Michael Wangbickler, Balzac partner and CEO. “Their wines offer a unique and powerful legacy to the public. As a founding family of Prosecco Superiore, the Carpenè family produces more than wine – they have preserved wine history while also building a future based on care of the land and improvement of technology.”
Raised in the rich tradition of Prosecco, daughter Rosanna Carpenè represents both the fifth generation of the Carpenè family and the future of Carpenè Malvolti. She inherited her grandfather’s passion for the hills and grapes of Conegliano and Valdobbiadene, and works to bring that passion to the world, one bottle at a time. Rosanna chaired the Higher Technical Institute for new technologies Made in Italy, overseeing the food and beverage sector. Under her guidance, Carpenè Malvolti continues to evolve, bringing in the leading edge vineyard and winemaking technology, and innovative market strategies.
In addition to a robust portfolio of DOCG Prosecco, including premium Cartizze Superiore DOCG, Carpenè Malvolti produces Grappa Bianca, Grappa Riserva, and Grappa di Prosecco.
About Balzac Communications & Marketing
Balzac Communications & Marketing is a marketing communications agency with a no-nonsense approach to combining the strategies and tactics of marketing, public relations, advertising and graphic design to achieve the marketing goals of its clients. The experience, creativity and determination of the staff distinguish Balzac from their competition. They use these assets to develop and execute cost-effective campaigns, which have won international communications awards. The results speak for themselves. The agency is located in Napa, California, and provides services to national, regional, and local companies based in Northern California and throughout the world.