Celebrate Explorer Cold Brew, founder Cason Crane, Amazon Store by LGBTQ+ Entrepreneur

Explorer Cold Brew, founder Cason Crane (Brooklyn, NY)

Founder and Explorer-In-Chief Cason Crane was the first openly LGBTQ+ person to climb Mt Everest and the Seven Summits, while raising money and awareness for LGBTQ+ suicide prevention. On this adventure and others, he discovered the magic of coffee, and wanted to introduce some of the world’s best cold brew coffees to customers. Explorer Cold Brew has since expanded into Chai concentrates, functional elixirs and flavor syrups. Since launching in Amazon’s store, Explorer has both been a hit with customers and seen tremendous growth in the store, with Amazon revenue up over 200% year over year. Cason Crane can speak to how Amazon has helped him scale his business to new heights, specifically leveraging Buy with Prime, a new offering from Amazon that enables merchants to extend Prime shopping benefits to their own online stores, and is shown to increase shopper conversion by an average of 25%. Buy with Prime enables Prime members to shop directly from merchants’ online stores with the trusted experience they expect from Amazon.com—including fast, free delivery, a seamless checkout experience, and easy returns.  

During Pride Month and all year long, customers can shop small businesses at amazon.com/supportsmall and look out for the Small Business badge to shop a wide range of products sold by small businesses in Amazon’s store. Prime members can also shop a variety of small businesses directly on their sites, including Explorer Cold Brew, by looking for the Buy with Prime button.