This week, Coca-Cola® is inviting fans to experience ‘Destination Y3000,’ in Las Vegas. ‘Destination Y3000’ is a celebration of the recent launch of Coca-Cola®Y3000 Zero Sugar, the first futuristic flavor co-created with human and artificial intelligence from Coca-Cola.
Coca-Cola is also collaborating with Marshmello, and the Jonas Brothers, as part of ‘Destination Y3000’ event on November 9 in Las Vegas, “transporting” guests to the year 3000 through a series of futuristic-inspired experiences. Additionally, every day through November 13, Coca-Cola® will transform Sphere’s Exosphere into a futuristic world, providing a visually striking perspective on what the year 3000 could look like.
Striking visuals of the iconic drink will take over the Exosphere as fans are transported to a futuristic city in an only-Coke-can-do experience. The cityscape will feature the vibrant tapestry of nature and innovation, symbolizing the optimism enhanced by the power of technology. The futuristic city will also include architecture inspired by the Y3000 AI Cam, an AI-powered experience that invites fans to take photos of their surroundings and transform them into futuristic visuals. It will also include iconic images from a future-inspired capsule collection designed in partnership with genre-defying fashion brand AMBUSH®.
For one night only, fans can also immerse themselves in the futuristic world through an experience that includes a tasting of the futuristic flavor of Coca-Cola Y3000 Zero Sugar, testing out the Y3000 AI Cam, and trying on the limited-edition AMBUSH capsule collection through interactive mirrors.
Marshmello, who teamed up with Coca-Cola Creations last year to create its first-ever beverage co-created with an artist, will also appear for a brief performance at the event. The ‘Destination Y3000’ experience will offer guests an incredible view of Sphere and will also feature a hologram of the Jonas Brothers for fans to interact with. In September, the Jonas Brothers teamed up with Coca-Cola to celebrate the drop of Coca-Cola Y3000 Zero Sugar.
For more details and to RSVP for the ‘Destination Y3000’ experience in Las Vegas, visit cokeurl.com/y3000event.
The Y3000 experience was created by tapping into human and artificial intelligence to understand how fans envision the future through emotions, aspirations, colors, flavors and more. Fan perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire the unique taste, design and experiences of Y3000.
“For almost two years, Coca-Cola Creations has consistently embraced a digital-first approach, using the power of technology and innovation to connect with our fans across the world. When we launched Coca-Cola Y3000 Zero Sugar, we made it possible to explore the future through the lens of AI technology, and now we are bringing futuristic experiences to life in the physical world for fans to enjoy,” said Oana Vlad, Senior Director, Global Strategy, The Coca‑Cola Company. “We’re excited to launch ‘Destination Y3000,’ showcasing Coca-Cola’s commitment to providing imaginative and innovative new experiences for our fans.”
Coca-Cola Y3000 Zero Sugar is available for a limited time in select markets around the world including United States, Canada, Europe, Australia, China and Africa.
Since launching in February 2022, Coca-Cola Creations has launched eight fantasy-flavored drops in parts of the world, including Coca‑Cola® Starlight, Coca‑Cola® Zero Sugar Byte, the artist Marshmello’s Limited Edition Coca‑Cola®, Coca‑Cola® Dreamworld, Coca‑Cola® Soul Blast, Coca‑Cola® Move, Coca‑Cola® Ultimate Zero Sugar and Coca‑Cola® Y3000 Zero Sugar. Coca‑Cola Creations lends the iconic Coca‑Cola brand to new expressions fueled by culture, collaboration, creativity and connection. Each drop includes a limited-edition flavor – complemented by social and IRL experiences – inspired by music, gaming, sports and other consumer passion points.
For more information about Coca-Cola Creations, visit www.coca-cola.com/creations.