Dannon Food Service Division Selects Marriner to Support Marketing & Sales
Yogurt Leader to Leverage Agency’s Industry Knowledge, Brand Strategy Expertise and Creative Execution of Initiatives to Achieve Accelerated Business Growth
After a nationwide review, The Dannon Company Food Service Division announced today it has selected Marriner Marketing Communications as its new food service Agency. The world’s leading yogurt brand will leverage Marriner’s clarity approach, strategic insights, impactful creative and deep industry expertise to meet its aggressive business growth goals in the food service space.
Marriner will support Dannon’s efforts specific to the food service channel in several facets, including industry research, end-user insights, strategic planning, digital integration and engagement, culinary support, and advertising, with targeted industry segments and products.
“We’re committed to substantial growth over the coming years,” said Antoine Remy, Dannon’s Vice President of Food Service and Business Development. “We prefer focus and simplicity in our approach, winning through big bets and new ideas with strategic customers to deliver on our mission of ‘one yogurt every day to help everyone to achieve better health.’ Marriner’s experience and passion for brand clarity is the right Agency partner for our future.”
Tighe Merkert, President & CEO of Marriner, said, “It is an honor to be selected as the Agency partner for Dannon Food Service. The Dannon brand is revered, and they are the clear yogurt category leader. We’re looking forward to working closely with their teams to amplify Dannon Food Service’s brand voice and expand its product distribution throughout the industry. I’m confident that clarity in communication and an integrated approach to engaging targets to rediscover and use more of Dannon’s wide array of products will accomplish the desired impact.”
Headquartered in White Plains, New York, Dannon makes a variety of yogurt products in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, to serve the diverse needs of its retail and foodservice customers. Dannon’s mission is to bring health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts. Dannon, the top-selling brand of yogurt worldwide, is a subsidiary of Danone, which has four business lines including Fresh Dairy (Dannon, Activia, Light & Fit, Oikos, Danimals, YoCrunch, etc.), Waters (évian, Badoit, Volvic, Aqua, etc.), Early Life Nutrition (Karicare, Cow&Gate, etc.) and Medical Nutrition (Fortisip, Nutrison, etc.). For more information, visit www.dannon.com or www.dannonfoodservice.com.
For 25 years, Marriner Marketing Communications has been a leader in providing integrated marketing solutions for the food, beverage and hospitality industries. Clients count on Marriner for effective, clarity-driven communications to address a wide variety of business challenges. Marriner’s Clients include such notable brands as Butterball, Choice Hotels, Dannon, Evolution Craft Brewing Co., Hospitality Mints, Knouse Foods, Marriott International, McCormick & Company, Perdue, Shamrock Foods, The Original Cakerie, Vulcan and Zatarain’s. For more information, visit www.marriner.com.