In honor of National Donut Day, Friday, June 2nd Snax-Sational Brands, parent company to the nation’s premiere popcorn brands – Cookie Pop, Candy Pop and Cereal Pop – known as the “Popcorn of Hollywood” – partnered with the famous Trejo’s Donuts on Santa Monica Blvd in Los Angeles to create a Candy, Cookie and Cereal Pop themed special edition donut collection and pop-up shop activation, with special guest host, iconic actor Danny Trejo.
On Friday June 2nd, Trejo’s Donuts offered four specialty flavors in a buy one get one deal, with a 1oz bag of popcorn of their preferred flavor also given out. The donuts were customized from the Trejo’s bakery team with four unique flavors and icings to go with the four popcorn flavors the brand chose to highlight. The four special edition donut creations featured Candy Pop’s and Cookie Pop’s signature candy coated and cookie coated popcorn flavor toppings as well as Cereal Pop, including Candy Pop, Cookie Pop and Cereal Pop, varieties made with OREO®, Nutter Butter®, Fruity Pebbles® and Sour Patch Kids®. Guests also enjoyed coffee at the donut shop complimentary of Snax-Sational Brands. A stream of influencers also attended to be a part of the day to celebrate Pride with the Cookie Pop OREO Donut flavor, which officially kicked off Pride Month. Influencer Troy Pes Deejayed with special guest and boyfriend, model Zander Hodgson. Danny Trejo attended also and made a special appearance at the pop-up for an hour along with notable food expert Sophia Gayot and Snax-Sational Brands CMO, Adam Cohen, aka The Snaxpert.
The collaboration also marked the launch of Cookie Pop, Candy Pop and Cereal pop into TARGET Stores nationwide, their latest retailer which was announced the month prior at the Sweets and Snacks Show in Chicago. The nationwide roll out of course includes Southern California where the activation took place.