Retail Media Networks: Meeting Today’s Convenience Culture with Digital-Out-Of-Home

National Retail Solutions (NRS), the operator of a leading USA point of sale (POS) network and payment processing service for independent retailers, announces its state-of-the-art digital-out-of-home network, NRS Digital Media. The program offers the next generation of retail media and the only dedicated network for independent store customers. The NRS Digital Media network allows brands to reach consumers throughout the USA by running customer-facing ads at POS in over 17,000 convenience, grocery, liquor, tobacco and hardware stores, plus gas station c-stores. This is possible because NRS ranks #1 as the largest c-store network in the country.


Retail Media Networks: Meeting Today’s Convenience Culture with Digital-Out-Of-Home


Digital Out-of-Home advertising continues to be on the rise. Its benefits include brand loyalty, customer retention, sales lift and ease of campaign activation. NRS Digital Media is the only company that engages customers at the point of purchase with advertisements at the point of purchase, while capturing targeted, daily point of sale statistics and data. That is why the NRS Digital Media network is the leading point of sale media platform offering CPG brands unique reach into the independent retail niche with insights into real-time point of sale data. CPG advertising partners include brands such as: General Mills, Gatorade, Entenmann’s, Diageo, Smirnoff, Rockstar, Bud Light and Budweiser, as well as e-commerce businesses such as Amazon. Other advertising partners include telecommunications companies such as T-Mobile, Metro and Sprint; finance and tech companies such as Chase, Visa and American Express; as well as ads for health companies and government agencies.

Here is how it works: first, the NRS Digital Media network identifies the network of stores that carry the selected products; they then target the ads to purchase level; at purchase, they scan data to analyze the millions of transactions; and finally, they can analyze, test and control categories such as brand, flavor and package size efficacy. 

While other companies may provide retail media networks, NRS Digital Media is the only prominent network within the convenience store arena. The rise of convenience culture is due to many factors, including urbanization, longer work hours, faster paced lifestyles and stresses added by the pandemic. NRS Digital Media offers static, animated and video ad opportunities at the over 17,000 outlets they service. Ads strategically appear in rotation, facing customers on the POS, at the point of purchase. This media can be used to advertise candy, chips, tobacco, lottery, grocery and refrigerated items, and more. NRS Digital Media reaches a diverse market of multicultural communities across the USA. NRS Digital Media offers the perfect delivery for advertisements. It operates in a small and fast-paced environment, which ensures immediacy, flexibility and compliance. The ads are highly effective. Upon walking through the door, sleek, bright, high-definition customer-facing screens attract consumers’ attention, keep that attention throughout the customer’s journey, and then directly influence the path to purchase at the checkout counter, where the items being promoted are only an arm’s length away.

In recent years, convenience culture has been on the rise. 2021 data shows that 50% of millennial and gen z consumers consider themselves heavy convenience store shoppers. The data for convenience culture backs up that claim. In general, consumers spend an average of 1 minute at checkout, and over 45% of consumers spend just 3 minutes in the store, with 65% consuming what they buy immediately. Once in store, basket sizes continue to increase, with c-stores experiencing an increase of 10% in customer visits, and 20% in total sales. Staggeringly, gas station convenience stores see more than $242 billion are spent annually on non-fuel purchases. With so many consumers today reliant upon convenience on-the-go, NRS Digital Media is the perfect brand-to-consumer advertising outlet for reaching today’s convenience culture shopper. 

“We are continually developing the technology behind our Digital Media platform to help independent retailers to grow their businesses, and CPG and manufacturers to cut through the ‘adverclutter’ to effectively promote and sell to targeted consumers,” said Elie Y. Katz, founder and CEO of NRS. “NRS makes it a priority to provide companies with innovative and success-proven ways to reach their market.” 

To learn more about the NRS Digital Media network, go to

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About National Retail Solutions (NRS):

National Retail Solutions operates a point-of-sale (POS) terminal-based platform and digital payment processing service for independent retailers and bodega owners nationwide. Retailers utilize NRS offerings to process transactions and manage operations more effectively. Advertisers access the terminal’s digital display network to reach these retailers’ massive, predominantly urban customer bases. Consumer packaged goods (CPG) suppliers leverage the NRS platform to provision promotions, coupons and special offers to independent retailers. NRS is a subsidiary of IDT Corporation (NYSE: IDT).

About IDT Corporation:

IDT Corporation (NYSE: IDT) is a global provider of fintech, cloud and traditional communications services. We make it easy for families to communicate and support each other across international borders. We also enable businesses to transact and communicate with their customers with enhanced intelligence and insight.

Our BOSS Money branded international remittance service and BOSS Revolution branded international calling service make sending money and speaking with friends and family around the world convenient and reliable. National Retail Solutions’ (NRS) point-of-sale retail network enables independent retailers to operate and process transactions more effectively while providing advertisers and consumer marketers with unprecedented reach into underserved consumer markets. net2phone’s unified communications as a service solution provides businesses with intelligently integrated cloud communications and collaboration tools across channels and devices. Our IDT Carrier Services and IDT Express wholesale offerings enable communications companies to provision and manage international voice and SMS services.