Dole is celebrating Disney’s Frozen 2 and the next chapter in the globally beloved story of Anna, Elsa and the Kingdom of Arendelle with its most ambitious healthy-lifestyle campaign since entering into a long-term nutritional alliance with The Walt Disney Company in 2016.
Kicking-off today and continuing through December 2019, Dole’s latest installment of its “Empowering the Hero Within” initiative employs a flurry of consumer activities to make it easier for parents to motivate their families toward healthy living with menu options rich in fresh fruits and vegetables. The program’s original recipes, family meal-planning tips and digital, social and blogger offerings are being magically revealed during today’s Dole Fall Blogger and Media Summit featuring Disney’s Frozen 2 in the Wellness Kitchen at the California Health & Longevity Institute adjacent to the Dole offices in Westlake Village, Calif.
“Our goal is to warmly embrace the universal appeal of Disney’s Frozen 2 and the film’s themes of family, fortitude, responsibility and the awesome power of nature to help create healthier household routines that can lead to long-term, positive changes in behavior,” said William Goldfield, Dole’s director of communications. “More important, we want to combine the powers of Dole and Disney’s Frozen 2 to make healthy eating fun, exciting and maybe even a bit magical.”
As a centerpiece of the program, Melanie Marcus, MA, RD, Dole’s Nutrition and Health Communications Manager, created 20 new fruit-and-vegetable-based recipes — including entrees, side dishes, salads, soups, sandwiches, smoothies and desserts inspired by Elsa, Anna, Olaf, Kristoff and Sven from the film. Eleven of the 20 recipes are being released today.
These initial recipes range from the breakfast-themed Make-Ahead Frozen Brrr-eakfast Bites and Sven Sleigh-Pulling Power Smoothie to the Olaf Carrot Smoothie Bowl. Six unique dishes — Royal Frozen Sweet Potato Lasagna, Gluten-Free Veggie Pasta Bake, Winter Solstice Soup, Arendelle Coronation Seafood Stew, Mystic Meatball Turkey Loaves and Enchanted Forest Sweet Potato Cardamom Pie — were designed by Marcus to be prepared in advance and include special freezing, thawing and reheating instructions to ensure a perfect outcome every time.
Two kid-friendly creations, the cauliflower-based Dole Snow-flower Pizza and easy-to-make Frozen Banana Split Cups, round out the first recipe set. A second batch of original recipes inspired by Disney’s Frozen 2, including several appropriate to Thanksgiving and the end-of-year holidays, will be revealed on Nov. 4 along with Marcus’ research-based tips for healthy family meal-planning and holiday dining. Visit www.dole.com/Disney for all 11 recipes.
“Most parents want nothing more than to establish the healthy eating and living routines for their kids that will last a lifetime,” said Marcus. “I’m a new mom, and giving my daughter a healthy start is the most important thing to me. But life is busy and schedules are full — so we developed a series of family-friendly breakfast, lunch and dinner recipes that were designed to be prepared in advance and frozen. Now, working parents can ensure their families get the fruits and veggies they need every day of the week — and, thanks to Disney, love doing it.”
“While Dole realizes that families can’t correct many of the nutrition mistakes of the past, we’re committed to offering them the tools to shape their destiny towards a healthier future.”
Dole is using a host of expanded tactics to distribute its new recipes including print and digital placements, how-to recipe videos and social enhancements. A number of the new dishes were sampled at today’s summit during which participants made their own Dole Snow-flower Pizzas and Frozen Banana Split Cups during a class led by Marcus.
Other campaign elements include a dedicated campaign web page, digital banner ads and social media posts. The fresh produce leader is also partnering with top-tier family, health and fitness bloggers and social influencers to host Disney’s Frozen 2-themed contests, recipe-development initiatives and other programs.
For most shoppers, the most visible element of the program will be the millions of DOLE® Bananas and Pineapples featuring images of Anna, Elsa, Olaf, Sven and Kristoff in the produce departments of supermarkets throughout the U.S. and Canada. Starting today, Disney and Dole fans can participate in the DOLE® Banana Sticker Peel and Play Game by downloading the official activity sheet on www.dole.com/Disney and collecting the entire blizzard of 20 Disney’s Frozen 2-inspired stickers on DOLE Bananas across North America
For original recipes, nutritional insights and other information about the Disney’s Frozen 2 chapter of Dole’s “Powering the Hero Within,” go to www.dole.com/Disney. Dole will unveil new recipes and other offerings related to Disney’s Frozen 2 in the coming weeks.
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About Dole Food Company, Inc.
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, please visit www.dole.com.