Altos
As demand for premium tequila continues to surge, Pernod Ricard’s Altos tequila is making a bold statement with the launch of a striking new bottle. Inspired by its artisanal production and deep-rooted Mexican heritage, the eye-catching redesign is set to boost Altos’ visibility on-shelf and on back bars across the globe, while championing sustainability, all while maintaining the same quality liquid. Starting with its largest market, the new packaging began rolling out October 1. As one of the top 10 super premium tequilas in the US and consistently voted a top tequila for Margaritas and Palomas by bartenders globally2, Altos already has strong brand presence globally. The evolution of the new design builds on the equity by preserving iconic features, like its distinct wooden lid, while dialing up its premium, crafted appeal. Inspired by Mexico’s vibrant rótulos – hand-painted street signs known for their expressive character and typography – the new bottle celebrates the “Maker Spirit” at the heart of Altos’ artisanal process, bringing the brand’s heritage to life visually, while paying homage to authentic Mexican culture. It’s a purpose perfectly captured in the brand’s ‘bold new look, same exceptional tequila’ tagline.
AMERICAN HERITAGE® Chocolate
AMERICAN HERITAGE® Chocolate Tasting Squares bring history to the palate in a perfectly portioned bite. Inspired by 18th century chocolate recipes, each individually wrapped square features a signature blend of spices including cinnamon, nutmeg, orange peel, anise, and chile pepper for a mildly spicy, slightly sweet flavor unlike any modern chocolate. Made with all natural ingredients and no preservatives, the 57 percent cacao recipe reflects how early Americans enjoyed chocolate, offering consumers a delicious taste of the past. As a chocolate brand dedicated to history and education, AMERICAN HERITAGE Chocolate has partnered with over 100 historic sites and museums across North America to share chocolate’s 3500 year journey through demonstrations, tastings, and storytelling. Beloved by culinary professionals, history enthusiasts, and museum guests, the Tasting Squares deliver a flavorful and transportive experience that is perfect for gifting, learning, or savoring one bite at a time.
Better Than Booze
Better Than Booze is rewriting the rules of happy hour. Born in Nashville, this award-winning brand is all about giving people better ways to cheers, no alcohol required. Their Classic Non-Alcoholic Variety Pack features three pitch-perfect dupes of cocktail favorites: Rosemary Grapefruit Paloma, Mint Mojito with Lime, and Elderberry Gin & Tonic. Each can is crafted with natural flavors, is vegan and gluten-free, and comes in under 70 calories. Designed to deliver the same flavor, fizz, and sophistication as their spirited counterparts, Better Than Booze gives consumers a reason to celebrate without compromise. Whether you’re the designated driver, sober-curious, or simply skipping the hangover, these mocktails make every occasion, from dinner parties to Sunday brunches, taste a little better.
Bite Me Tonic
In a market full of health tonics, Bite Me Tonic stands apart for its authenticity, quality, and roots in family tradition. Developed by founder Nikola and inspired by generations of wellness wisdom, this all-natural tonic combines organic apple cider vinegar, Manuka honey, ginger, turmeric, and citrus for a smooth, refreshing taste—free from additives and harsh vinegar burn. Bite Me Tonic is crafted for those who value transparency and real results, supporting gut health, immunity, and digestion with every daily shot. Customers share stories of feeling better through winter seasons and enjoying a gentle, effective boost to their routines. With a focus on premium ingredients, honest communication, and a commitment to community—highlighted by an anti-bullying initiative—Bite Me Tonic is more than a supplement. It’s a testament to the power of tradition, innovation, and genuine care for well-being.
Black Market
While other brands flirt with cannabis, Black Market dives in headfirst—and consumers can’t get enough. Their 750ml THC beverage has become the breakout hit of the year, redefining what it means to drink socially. Infused with real hemp-derived Delta-9 THC, lion’s mane and vitamins, this bold black currant elixir is a social catalyst that delivers a euphoric energizing high. No “hemp-inspired” half-measures here—Black Market proudly puts the cannabis leaf front and center, declaring what others only hint at. From penthouse soirées to underground parties, it’s become the go-to pour for those ready to ditch hangovers and embrace something real. Fans call it the first beverage that truly gets cannabis culture right—authentic, elevated, and unapologetic. Black Market isn’t just part of the THC wave—it’s leading it.
Bragg® Pineapple Turmeric Apple Cider Vinegar
Bragg® Pineapple Turmeric Apple Cider Vinegar Blend is a bold, flavor-forward breakthrough in functional wellness, uniting craveable taste with science-backed benefits. Crafted with Bragg’s signature organic, raw, unfiltered ACV, it blends the zesty original with bright organic pineapple and earthy turmeric, a spice renowned for its wellness properties. Each 16 oz. bottle delivers 750 mg of acetic acid per serving plus the naturally fermented “Mother” culture Bragg is known for, now in a tropical, taste-first formula that transports consumers to a wellness paradise. Launched in 2025 to make daily wellness more accessible and enjoyable, it offers a refreshing alternative to sugary drinks and synthetic supplements. Whether taken as in a wellness shot, mixed into mocktails, or used in culinary creations, it empowers effortless, delicious wellness integration. The launch ignited major momentum: organic engagement up to 27%, 500M+ PR impressions, 600+ broadcast airings, robust retail content, and creator-led recipes, solidifying it as a category-shifting innovation.
CogniSHIELD™
CogniSHIELD™ brain health supplement is designed to protect against normal age-related decline and support memory and mental vitality. It was developed in collaboration with Dr. Rudy Tanzi, renowned Harvard Medical School researcher and one of the world’s most accomplished brain health scientists. Dr. Tanzi tested 3500 natural supplements over 10 years at Massachusetts General Hospital to select CogniSHIELD‘s four ingredients—Ipriflavone, Urolithin A, Quercetin, Fisetin. When combined, these ingredients are designed to protect against neuroinflammation and help the brain clear away excess beta-amyloid, which often accumulates in the normal aging brain. Each ingredient is found in nature and the microbiome and has been used for decades as supplements. Age-related cognitive decline is normal and can begin as early as age 30. It doesn’t have to be normal for you. To learn more, visit the CogniSHIELD store at Amazon and use code “COGNISHIELD1” for 30% off.
Foundation Vodka from Du Nord Social Spirits
Every so often, a spirit emerges that redefines what excellence in distilling can look like. This year, that spirit is Foundation Vodka from Du Nord Social Spirits. Earlier in 2025, it captured both a Gold medal and the prestigious Best in Class honor at the American Craft Spirits Association’s annual competition—an accolade that officially names it the best craft vodka in America. The holidays call for something extraordinary, and Foundation Vodka delivers, offering a smooth, polished sip that elevates any occasion. Its clean, versatile character makes it a perfect partner in classic martinis, celebratory cocktails, or simply enjoyed neat by the fire. Beyond the glass, the spirit represents making good and doing good, reflecting Du Nord’s mission to create world-class spirits rooted in purpose. For those curating their holiday bar or seeking a standout gift, Foundation Vodka is more than just a bottle—it’s a story worth sharing.
GoSpotCheck by FORM
GoSpotCheck by FORM is revolutionizing how food and beverage brands achieve smarter merchandising and flawless execution across every location, globally. Using AI-powered image recognition and augmented reality, the mobile platform turns every store visit into instant intelligence on critical data including product availability, displays and planogram compliance. By connecting the frontline and headquarters in one seamless system, GoSpotCheck enables teams to act faster and perform better. In an industry defined by precision, speed and presentation, GoSpotCheck by FORM stands out as a true game-changer in operational excellence.
Holy Chocomoly!
Holy Chocomoly! is redefining what indulgence can be. Crafted with functional ingredients and carefully balanced macros, these decadent truffles prove that healthy and delicious aren’t opposites. Designed for mindful snackers, busy parents, and health-conscious foodies alike, Holy Chocomoly! makes it easy to satisfy cravings without compromise. Each truffle delivers rich, chocolatey bliss with a nutrition label that makes consumers feel as good as it tastes. For those unsure where to begin, the Variety Pack provides the perfect introduction with best-selling truffles in a mix of crave-worthy flavors. It’s a gift-worthy box for friends—or a sampler for every mood. Holy Chocomoly! was founded with a simple belief: chocolate should do more than taste good. With a passion for clean ingredients and balanced living, the brand set out to create truffles that delight the taste buds while aligning with health goals. The result is indulgence without regret, crafted for modern lifestyles.
King Oscar’s Kipper Snacks
King Oscar’s Kipper Snacks in Extra Virgin Olive Oil is a delicately textured premium fillet of responsibly wild-caught herring that is traditionally smoked and hand-packed in extra virgin olive oil. Made with 100% simple ingredients and no preservatives or GMOs, Kipper Snacks pack a flavorful protein punch with 18 grams per serving, making them perfect for all day eating occasions. It is the only premium offering of kipper snacks in olive oil available on retail shelves. King Oscar is the #1 brand of specialty seafood in the US. King Oscar’s Kipper Snacks inspire healthy, flavorful snacks and bites that are perfect for lunch, dinner, on-the-go or as an appetizer on a ‘seacuterie’ board.
MAD TASTY THC Seltzers
MAD TASTY THC Seltzers have taken the beverage world by storm, earning Gold at the December 2024 and October 2025 Proof Awards and winning CSN’s Best New Product for THC-Infused Beverages. Renowned for their great taste and eye-catching cans, MAD TASTY is the premium national brand redefining how consumers celebrate and unwind. As traditional beer, wine, and spirits plateau, MAD TASTY leads the way with low-dose, 5mg THC-infused seltzers, offering a responsible alternative to alcohol. These seltzers promise happiness without the hangover and appeal to everyone from soccer moms to Gen Y, Gen Z, and beyond. Crafted with just five clean ingredients, each can is vegan, gluten-free, and lower in calories and carbs, encouraging repeat enjoyment. With trustworthy supply chain integrity and a reputation for quality, MAD TASTY lives up to its name—delivering satisfaction, healthier choices, and a new era in craft beverages. Cheers!
Mission Craft Cocktails
Mission Craft Cocktails is a California-born, nationally distributed ready-to-drink cocktail brand founded by Amit Singh and Marcin Malyszko. Guided by its mission to “Pour It Forward,” the company donates 5% of all sales to fight food insecurity—an ethos inspired when the founders met while volunteering at a local charity food drive. In less than three years, Mission Craft Cocktails has donated $150,000 and partnered with Feeding America®, contributing over $200,000 and funding more than 600,000 meals for families nationwide. Its lineup features inventive and classic bar favorites, including the Jalapeño Pineapple Margarita, along with the Margarita, Espresso Martini, Cosmopolitan, Manhattan, Old Fashioned, and a Platinum Award–winning Mai Tai, which has earned Double Gold honors three years running at the San Francisco International Wine & Spirits Competition. Each cocktail is crafted with premium, bar-quality ingredients, underscoring a commitment to both flavor and purpose.
Once Again’s Lightly Salted Organic Peanut Butter
Crafted as close to homemade as possible for delicious taste and texture, Once Again’s Lightly Salted Organic Peanut Butter is a nutrient-dense staple made from just two simple ingredients: ethically sourced, dry-roasted, organic peanuts milled creamy and just a touch of salt. Free of added sugars and oil, plus vegan and kosher, this clean label and versatile, USDA certified organic spread is ideal for sauces, baking, or elevating a classic PB&J. Available in 9lb buckets for foodservice customers and 16oz jars at retail, the high-quality spread is produced by the company’s passionate, 100% employee-owners and part of the brand’s Honest in Trade sustainability program, which focuses on environmental impact, social and supply chain justice, and producing safe, quality foods for a joyful eating experience.
Organic Hive™
Organic Hive™ is the first 100% USDA Certified Organic raw & unfiltered honey to be IBD Fair Trade certified and Non-GMO Project Verified. Sourced exclusively from a small network of beekeepers in the remote highlands of Northeast Brazil (not from multiple counties to cut down on cost like other brands), this single-origin, rich and floral honey is gently strained so it’s just how the bees made it — no overheating and no cheap or foreign sugars added. In addition, the team’s work with the IBD Fair Trade program supports both social and economic projects for the community, including (to name a few!) building a mobile extraction trailer, installing a community garden, and supplying hive boxes to help the beekeepers expand their operations. A sweet addition to tea or coffee, marinades, vinaigrettes, and desserts, the product is available in a variety of formats for foodservice and 12oz bottles at retail.
Paskenta Mad River Brewery’s Canyon of Dreams Double India Pale Ale
Indigenous craft and a love for the outdoors collide in a malty, hoppy and robust Canyon of Dreams Double India Pale Ale from tribally owned Paskenta Mad River Brewery. Canyon of Dreams, inspired by the lush and vibrant corners of the ancient Redwoods is the second installment in a California State Park Series and is a tribute to the doers and dreamers of the world. Dry-hopped with Amarillo hops for a fresh piney flavor and citrus aroma, Canyon of Dreams delivers award-winning flavor while illuminating the ‘why’ behind the craft brewery’s holistic and sustainable practices and their social and environmental endeavors.
Passionista de Sedona
Introducing Passionista de Sedona, a trademarked private label wine crafted with passion and purpose. This remarkable GSM blend—featuring Grenache (50%), Syrah (40%), and Mourvèdre (10%)—sets a new standard for private label wines, offering a harmonious balance, depth, and elegance that echoes the unique spirit of Sedona. Each bottle is more than just a celebration of exquisite winemaking; it supports the Lisa Dahl Foundation, dedicated to uplifting and nourishing lives through compassion and community initiatives. With every pour, Passionista de Sedona delivers not only superior quality but also the warmth of giving back. “When you cook with love, you feed the soul,” says Lisa Dahl, and with Passionista de Sedona, every sip embodies this heartfelt philosophy—passion in every pour, purpose in every sip.
Physician In The Kitchen’s Vegan W Sauce
Most Worcestershire sauces pack 167mg of sodium per serving—Physician In The Kitchen’s Vegan W Sauce has just 30mg. Anchovy-free, plant-based, and additive-free, it delivers bold, umami-rich flavor without the sodium bomb. Physician In The Kitchen’s Vegan W Sauce is the clean, plant-based essential for end-of-summer and early fall grilling lineups. Anchovy-free and powered by umami-rich miso, this Worcestershire alternative delivers bold, tangy flavor without the additives, excess sodium, GMO, or gluten. Formulated by a physician who believes in food as a form of wellness, Vegan W makes transitioning from summer BBQs to cozy fall cooking effortless. It can be brushed on grilled veggies, burgers, or tofu, or stirred into stews, marinades, and sauces for a flavor-forward, feel-good upgrade.
Señorita
Grapefruit Paloma is the third flavor from Joel Gott and Charles Bieler, the award-winning winemakers behind the fast-growing Señorita lineup of hemp-derived THC Margaritas. Inspired by the classic paloma, this sparkling cocktail mixes ruby red grapefruit, lime, and smooth Mexican blue agave for a crisp, citrusy sip that’s refreshing and easy to love. Low calorie, real juice, and fast onset THC deliver a flavor-forward cocktail with a familiar buzz (minus the hangover). Gott and Bieler bring their winemaking expertise, focusing on clean ingredients, great taste, and a consistently smooth experience. The Grapefruit Paloma captures that approach perfectly: light, balanced, and made to share. The flavor quickly landed on shelves at major retailers around the country, also included in the latest Minnesota THC pilot program at Target. Rave reviews and strong repeat sales are helping Señorita strengthen its spot as a leader in premium THC drinks.
Square Handheld
Square Handheld is a powerful and pockettable point of sale for all restaurant businesses. For full-service dining rooms, it enables staff to take orders tableside or from across the bar, while quick-service teams can cut down long lines during peak rushes. By reducing trips between tables and the counter, Square Handheld helps servers stay attentive, deliver smoother hospitality, and turn tables more efficiently — boosting both guest satisfaction and revenue. Despite its slim profile, Square Handheld is built for real restaurant environments with a spill- and splash-resistant 6.2″ Gorilla Glass touchscreen, an IP54 rating, and an all-day battery. A built-in barcode scanner makes it easy to scan everything from merch to bottles of wine, while the onboard camera helps staff capture new menu or retail items. Sleek, durable, and easy to carry, it keeps teams moving and fully equipped to serve guests right from the palm of their hand.
St. Supéry Estate Vineyards & Winery is one of the rare 100% estate-grown Napa Valley wineries with both Napa Green Vineyard and Winery certifications. The St. Supéry Napa Valley Estate Sauvignon Blanc is composed of Sauvignon Blanc from its Dollarhide and Rutherford Estate vineyards. A year-round favorite, this wine is crisp and inviting with bright aromatics of grapefruit, lime peel, gooseberry and touch of caper to create a saline vibrancy. Beautifully balanced with great energy, the palate is filled with ripe green lime, pint grapefruit and a touch of lemon crème. Enjoy with oysters, grilled fish, chicken and salads.
Statesmen 30 Minute Marinades
Born along the windswept shores of Cape Cod and Martha’s Vineyard, Statesmen 30 Minute Marinades is redefining what weeknight cooking can be. The magic lies in its simplicity: fresh, locally sourced ingredients combined with globally inspired flavor profiles that transform everyday proteins and veggies into restaurant-worthy meals in just half an hour. No overnight marinating, no complicated prep, just pure, effortless flavor. For home cooks who crave quality without the time commitment, Statesmen is proof that convenience doesn’t have to sacrifice craft. It’s Cape Cod, bottled and dinner just got a whole lot easier.
Tattersall Distilling
Tattersall Distilling, the award-winning craft spirits maker, brings its expertise to the functional beverage space with Unwind, a THC-infused, non-alcoholic tonic crafted to calm the mind and body—without the morning-after regrets. This 750ml calming tonic blends THC, CBD, and CBN with passionflower, reishi mushroom, and electrolytes to promote balance, relaxation, and gentle restoration. With notes of wild blackberry, jam, and delicate florals, Unwind offers a refreshing and flavorful alternative to traditional nightcaps. Made with clean, high-quality ingredients at Tattersall’s state-of-the-art River Falls, Wisconsin distillery, it’s a sophisticated and flavorful way to relax after a long day. Enjoy it neat, over ice with sparkling water, or as the foundation for a THC-infused craft cocktail. Combining distilling precision with functional innovation, Unwind marks a new era of mindful, elevated indulgence from one of the country’s most trusted craft beverage pioneers.
Tequila Purísima
Tequila Purísima, crafted in Purísima del Rincón (“Purest of the Corner”), is a true one-of-one: one tequila, one distillery. Using water from three 400-meter-deep spring wells—lab-tested as the purest natural source in Mexico—Purísima embodies clarity, rarity, and authenticity. Available only through membership consideration through https://www.forthosewhoknowbetter.com/ at $400 for a single decanter or $1,200 for the collector’s trio, it is designed for the discerning few who value quality over Quantity. The sculptural bottle features a minimalist droplet form with flowing ridges echoing water’s movement and a Coa blade-inspired cap honoring Jimador tradition. Packaging displays an elegant python texture referencing the Mexican flag, while the bottle remains unbranded and discreet—an emblem of understated luxury, recognizable only to those in the know.
The Spice & Tea Exchange®
The Spice & Tea Exchange® is elevating home cooking with its new Create & Share Recipe Kits, a curated culinary experience designed to bring people together through flavor. Each kit includes pre-measured artisanal spices, step-by-step instructions, and chef-inspired pairings, making it easy for cooks of any level to craft impressive dishes at home. Rooted in the brand’s mission of Creating and Sharing the Experience of a More Flavorful Life, the kits highlight the company’s renowned handcrafted blends while offering consumers an accessible way to explore global cuisine. Whether used for weeknight meals, gifting, or group cooking experiences, Create & Share Recipe Kits encourage connection in the kitchen, transforming a recipe into a shared moment. As interest in experiential food products continues to rise, The Spice & Tea Exchange® delivers a solution that blends convenience, creativity, and authentic flavor into one engaging culinary adventure.
UNA Vodka
Born from Latin America’s lush botanicals, UNA Vodka blurs the lines between art and spirit. Crafted in Miami and proudly women‑owned, this exceptional flower‑infused vodka intertwines the delicate essences of begonia, orange blossom and vanilla flower to deliver a refined, elegant taste. With a focus on purity and design, UNA Vodka offers a fresh perspective in the premium spirits arena, inviting consumers to savor vodka through a new lens — one that’s feminine, bold and beautifully unexpected. Celebrated for its craftsmanship and innovation, the brand champions the luxury experience in elevated cocktails and chilled martinis alike. As UNA Vodka continues to expand into strategic U.S. and global markets, the brand remains committed to artistry, quality and discovery — offering partners and consumers alike a signature taste of beauty.
Mr. Sancho Pancho Tequila Reposado
Mr. Sancho Pancho Tequila Reposado earns its place among the year’s standout spirits for its balance, craftsmanship, and character. Aged in American oak barrels, it shows a warm golden hue and an inviting aroma of baked agave, vanilla, and toasted spice. On the palate, it offers a silky, full-bodied profile with earthy sweetness layered over subtle oak, citrus, and a hint of pepper. The finish is long, smooth, and confident, reflecting the thoughtful artistry behind every batch.
Editors praise this Reposado for achieving a rare harmony: bold enough for seasoned tequila drinkers yet refined and approachable for newcomers exploring premium agave spirits. Its versatility shines in elevated cocktails or slow, contemplative sips, making it a staple for those who value both flavor and finesse. Mr. Sancho Pancho Tequila Reposado stands as a testament to quality, tradition, and modern excellence.
Waterloo Prickly Pear & Rose Gin
Waterloo Prickly Pear & Rose Gin captures the untamed beauty of the Texas Hill Country — where desert blooms and rolling hills meet in perfect harmony. Delicate rose petals meet the vibrant sweetness of prickly pear and the tart floral lift of hibiscus, creating a flavor that’s both refined and refreshingly unexpected. Aromatic notes of fresh lavender open the experience, unfolding into bright grapefruit, and classic juniper. The result is a balanced gin that’s as bold as it is elegant — perfect for refreshing spritzes on the patio, an elevated martini at dinner, or simply with tonic. Vapor distilled in small batches, this gin incorporates hibiscus, rose, and prickly pear alongside Waterloo’s signature nine botanicals which are layered into a limestone-filtered base spirit, creating a truly distinctive profile that reflects both place and craft. Texas-born. Botanically inspired. Elegantly distilled.
Wave Kids
Wave Kids is the first-ever water brand made just for kids — created by a mom, designed by kids, and built to reinvent how families hydrate. The brand delivers something the category has never seen: pure water in interactive, kid-sized cans featuring kid-created art and color-changing technology. Using photochromic or thermochromic inks, each can’s outer label changes color in sunlight or when chilled, transforming a simple drink into a moment of discovery. Every detail is intentional. The 8.4-ounce aluminum can fits comfortably in kids’ hands and contains nothing but clean water — no sugar, caffeine, dyes, or plastic. The “pop the top” ritual gives kids a sense of independence while keeping hydration healthy. More than a beverage, Wave Kids is redefining what a kids’ drink can be. With bold design, sustainable packaging, and a joyful kid-first voice, it’s helping families make healthier choices — and making water something kids actually want to drink.
wildwonder Blackberry Violet
Inspired by the iconic Prohibition-era Aviation cocktail, wildwonder’s Blackberry Violet is a sparkling botanical blend of juicy blackberries, fragrant violets, juniper, and a splash of lime, for a nostalgic yet modern sip that’s glamorous and gut-friendly. Like all wildwonder beverages, Blackberry Violet is USDA Organic, crafted with 1 billion live probiotics and 5g of plant-based prebiotic fiber to support digestive health and immunity, without sacrificing flavor. With just 40 calories, 6g of sugar, and no caffeine, gluten, or GMOs, this flavor delivers a sparkling twist on cocktail hour with no alcohol required.
