Premium Water Leader Introduces Bold New Look Reflecting Brand’s Evolution and Message
Essentia, the pioneer of ionized alkaline bottled water in the U.S., today unveiled striking new packaging and multi-pack designs as part of its next phase in their brand evolution efforts. America’s #1 selling alkaline water brand’s new look and feel, which initially rolled out on May 15 of this year, is bolder and plays up their new E+ logo. Essentia’s new packaging and multi-pack designs will start hitting retail stores in major markets in early December.
“Our new packaging focuses on Essentia’s brand personality and our clear point of difference,” said Tahne Davis, Director of Brand Development and Visual Merchandising at Essentia Water. “What we’re delivering in the packaging rollout is an innovative and consumer-friendly design that highlights our bold, impactful and aspirational brand.”
A pioneer in the premium bottled water category, Essentia’s proprietary ionization process removes bitter-tasting, acidic water ions to produce supercharged ionized alkaline water with a 9.5 or higher pH for a clean, smooth taste. Clinically shown to rehydrate better than a leading bottled water*, Essentia has a strong appeal for health-conscious consumers.
“Essentia connects with people who care about being at their very best so they can do more of what they love to do,” said Karyn Abrahamson, Vice President of Marketing and Brand Innovation at Essentia Water. “Our new packaging reflects the evolution of our brand’s identity and our commitment to offer premium bottled water that supports an overachieving lifestyle.”
Essentia Water is now available at over 60,000 retailers nationwide, making it more accessible than ever. You can find Essentia in major grocery stores as well as in most health or natural food stores, drugstores and convenience stores. To learn more about the benefits of Essentia or to find a retailer near you, please visit www.essentiawater.com. *Hydration Study
About Essentia
The first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you start with a better water. Essentia is known for its unique ionization process which results in an alkaline water that is better at rehydrating. 1 Headquartered in Bothell, WA, Essentia Water, LLC pioneered ionized alkaline water in 1998 and the brand is now distributed widely across the United States. It’s the #1 alkaline water brand and the #1 selling bottled water brand in the natural channel. 2 To learn more about Essentia, please visit essentiawater.com or connect with Essentia on Facebook, Twitter, or Instagram.
