Follow Your Heart Honors MOM’s Organic Market as its Retailer of the Year

East Coast chain recognized for its support of the brand

Follow Your Heart Honors MOM’s Organic Market as its Retailer of the YearFollow Your Heart, the leading provider of natural and delicious vegetarian and vegan foods, has selected MOM’s Organic Market as the winner of the brand’s 2013 Retailer of the Year award. MOM’s Organic Market has carried Follow Your Heart products for over five years, and this recognition serves as an acknowledgment of the value and support the store and its employees have provided to the brand.

“Our relationship with MOM’s Organic Market is special for us because our values really align,” says Martin Kruger, chief operating officer and head of sales at Follow Your Heart. “We both strive to protect and restore the environment through conscious business practices and to provide products that help create a healthy planet.”

Follow Your Heart created its annual Retailer of the Year award in 2012 to recognize a single retail partner that has contributed to the success of the brand throughout the entire year. The winner must uphold the values that drive the Follow Your Heart business model – a commitment to providing healthier food options to customers, to acting as a steward of the environment and to having a compassion for all living things. Follow Your Heart presents the award each spring, and last year’s winner was Mother’s Market, located in Southern California.

MOM’s Organic Market is a consistent support of the Follow Your Heart brand. Their eleven stores carry almost every single item on the Follow Your Heart product list. MOM’s has strict standards for the food they sell including no artificial colors or preservatives, no hydrogenated oils, no GMOs and more. In meeting these standards, Follow Your Heart ensures its products have only the highest quality, Non-GMO Project verified ingredients that are always free of artificial ingredients. Both MOM’s Organic Market and Follow Your Heart work to provide food products that enhance the lives of consumers and contribute to the well being of the Earth and its inhabitants.

Additionally, the family-owned and operated store chain strives to be a leader in environmental awareness and protection – a goal shared by Follow Your Heart. MOM’s Organic Market uses LED lighting; offers free electric car charging; recycles and composts in its stores; cuts down on plastic by offering a large bulk selection; packages products in compostable plastic; and uses 100% wind power for the electricity to run all of its stores and central office. The retailer also supports green business and highlights companies that use renewable energy to manufacture products. Similarly, Follow Your Heart’s own Earth Island, the company’s manufacturing facility, is solar powered and equally committed to sustainable business practices.

MOM’s Organic Markets can be found in Maryland, Pennsylvania and Virginia, with more information available on its website. More information about Follow Your Heart and its full line of vegetarian and vegan products can be found at

About Follow Your Heart
Follow Your Heart was founded in 1970 by a group of four friends in Canoga Park, Calif., who opened a restaurant to serve healthy fare to the local lunch crowd. The restaurant’s need for an egg-free mayonnaise alternative led to the creation of Vegenaise, the preferred sandwich spread for vegetarians and vegans. After more than 40 years, Follow Your Heart has expanded its product line to include salad dressings, sauces, and dairy alternatives. All Follow Your Heart products are made using only the finest ingredients and are produced in their solar-powered manufacturing facility called Earth Island. Follow Your Heart products can be found nationwide in Whole Foods, Sprouts, and other grocery chains and independent retailers. For more information, please visit Additional information is available on Facebook and Twitter.