Front Burner Brands Chooses Fish Consulting as Franchise Development Public Relations Agency of Record for The Melting Pot
Existing Partnership Expands to Include World’s Premier Fondue Restaurant Franchise
Front Burner Brands, Inc., restaurant management company for The Melting Pot Restaurants, Inc., Burger 21 and GrillSmith, headquartered in Tampa, Fla., has selected Fish Consulting, LLC as its franchise development public relations agency of record for The Melting Pot.
Fish will be responsible for building domestic and international awareness of the brand as an attractive franchise system to drive qualified single- and multi-unit leads. Additionally, the agency will be charged with implementing a remarketing strategy for the resale of several existing restaurants.
The new business expands Front Burner Brands’ current partnership with Fish, which has been the franchise development public relations agency of record for Burger 21, Front Burner Brands’ “beyond the better burger concept,” since it began franchising in 2011.
“Fish Consulting has been a wonderful, effective partner and has played a major role in the strategic development of Burger 21, our young better burger concept,” said Dan Stone, vice president of franchise development for Front Burner Brands. “We are confident that the agency’s integrated PR and marketing strategies will further support our expansion plans for The Melting Pot and look forward to working with the Fish team to identify qualified prospective franchisees to join this flagship concept.”
The Melting Pot, which operates more than 135 restaurants in the U.S., Canada and Mexico, and has more than 25 locations in development internationally, is the world’s premier fondue restaurant franchise. The concept is known for offering an assortment of flavorful fondue-cooking styles and a variety of unique entrees served with crafted dipping sauces. In addition, the menu offers creamy cheese fondues, fresh salads, fine wines and decadent chocolate fondue desserts.
“We’re excited to expand our work with Front Burner Brands, which has been a great partner over the last three years,” said Lorne Fisher, CFE, CEO and managing partner, Fish Consulting, LLC. “The Fish team is very proud of our work in helping Burger 21 grow and look forward to delivering similar results now for The Melting Pot.”
About The Melting Pot Restaurants, Inc.
With 138 restaurants in North America, existing locations across 35 states, Canada and Mexico and more than 25 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise. Founded in 1975, The Melting Pot continues to be a memorable dining experience. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.meltingpot.com.
About Front Burner Brands
Front Burner Brands (formerly known as TGS Restaurant Management) is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 135 locations in North America and more than 25 locations currently in development, Burger 21 with 12 locations open in Florida, Georgia, New Jersey, North Carolina and Virginia, and 19 in development in six states, GrillSmith with six locations in the Tampa Bay area and other new franchise concepts in development. For more information, visit http://www.frontburnerbrands.com.