HyVida Brands and KeyKeg Launch Hydrogen-Infused Nitro-Feel Beverage Technology - Food & Beverage Magazine

HyVida Brands and KeyKeg Launch Hydrogen-Infused Nitro-Feel Beverage Technology

The HyVida Brands and OneCircle have launched HyJacked, the world’s first patented method for infusing hydrogen into almost any KeyKeg-packaged beverage. The popularity of hydrogen-infused beverages on tap is growing. The light hydrogen bubbles in kegged beers, ciders, wines and RTDs offer consumers a silky-smooth, champagne-like mouthfeel and effervescence—similar to nitro-style beverages. HyVida have developed an elegant, simple and affordable way to replicate the nitro experience in KeyKeg using hydrogen.

Studies show that hydrogen is a therapeutic antioxidant with essential health and wellness benefits. It is also a sustainable gas, powering much of today’s green-energy technology. KeyKeg is a designed-for-circularity, sustainable-packaging solution that keeps beverages as fresh as the day they were produced. Pubs, taprooms, bars and cafés whose customers favor cleaner, healthier, greener alternatives can now pour hydrogen-infused beverages, fresh from the tap.

The HyJacked method introduces proprietary magnesium granules to any water-based beverage packaged in KeyKeg, turning water molecules into hydrogen bubbles. KeyKeg’s unique fitting and laminated, airtight inner bag is crucial to a successful magnesium reaction because it keeps beverages separate from propellant gas, thereby maintaining a balanced infusion and keeping beverages as fresh as the day they were produced. Magnesium also tempers acidity, boosting the flavor profile for a smooth, palatable taste and enhanced aroma.

Rick Smith, CEO and Cofounder, HyVida: “With the KeyKeg collaboration, my vision for Hydrogen infused beverages has now spanned well beyond the health benefits of molecular hydrogen gas. We are making beverages taste and feel better by delivering a softer mouthfeel and refined smoothness, without all the cost and hassle of Nitro.”

Hydrogen-infused beverages can be produced with zero investment, using existing brewing and fermenting processes. Beverage brands initiate the hydrogen-infusion process in a KeyKeg by applying the low-cost Dosing Starter Kit during filling.

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About HyVida Brands: Headquartered in Muskegon, HyVida is a beverage technology company that is pioneering molecular hydrogen gas. HyVida lunched its own brand of hydrogen-infused Sparkling Waters in 2019 and is now licensing its patented HyJacked technology to wine, beer, cider, sports performance, and energy drink brands. https://hyjacked.com/

Contact HyVida Brands: Rick Smith | Rick.Smith@hyvida.com

About OneCircle: OneCircle is a family business, registered as Lightweight Containers, with global locations and Headquarters in The Netherlands. OneCircle produces KeyKeg, a lightweight, strong, sustainable US-made Keg that maximizes shelf life, keeps beverages fresh and allows them to be dispensed without CO₂. Wherever possible, empty KeyKegs are either collected by Collection Network partners to be recycled into new KeyKegs or added to local recycling programs. https://www.keykeg.com/

Contact OneCircle: Vera Kovaliova | Senior Business Creator, Marketing & PR, OneCircle | +31(0)6-14338028 | v.kovaliova@lightweight-containers.com

Attached photograph (HyVida Brands): Rick Smith with HyJacked-method granules, KeyKegs and hydrogen-infused beverage.

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