With the prevalence of home-based exercise equipment evolving into painfully efficient technological heights, Hendrick’s, the world’s most unusual gin, has released its very own HENDRICK’S HIGH WHEEL, just in time for the holidays – a delightfully intricate stationary pedaling device that offers a leisurely, pleasant alternative to the home workout devices on the market today.
“In our view, modern exercise devices are demanding and intrusive, seeking to know your heart rate, V02Max and then sharing your fitness level with others,” explains Vance Henderson, the Scottish ginmaker’s ambassador to the US. “We take a more laissez-faire approach. Choose a good novel, stimulate your mind, and pedal away at your own leisure!”
Inspired by the penny farthing ride, a noble sport Hendrick’s Gin has been known to support, the Hendrick’s High Wheel is a hand-crafted, elaborate work of iron, spokes and steps, engineered to give the curious imbiber a relaxing new way to break the ever-so-lightest of sweats before enjoying a Hendrick’s cocktail.
“Frankly speaking, we find the bells and whistles you see on your home-workout equipment today to be entirely unnecessary,” explains Henderson. “We at Hendrick’s prefer milder forms of exertion coupled with intellectual stimulation, complemented by a delicious cocktail.” (Users are encouraged to pedal first, and enjoy Hendrick’s responsibly afterwards).
In lieu of a screen, the Hendrick’s High Wheel comes with a manual inviting you to exercise your imagination as well as your body, featuring photographs of a whimsical journey through the Scottish countryside, finishing at their Gin Palace in Girvan. Indeed, who needs an instructor expelling directions when you have the Scottish countryside guiding you to a lackadaisical finish line?
To ride, users may mount via the side peg or lovely staircase, and begin pedaling the formidable, 48-inch Grand Wheel while it rides in place over a patch of quaint, rose-petal adorned greenery. Charmingly, the Hendrick’s High Wheel is fitted with a 1-liter sized water bottle holder so that a libation is never too far out of reach. Other advanced features include a light bulb that illuminates while you pedal, a fully adjustable seat and a cheerful bell – perhaps to call for additional bike-side hydration!
The Hendrick’s High Wheel comes on the heels of other inefficient tech innovations, including Horatio (the “somewhat smart speaker” which sold out in mere weeks) and the Hendrick’s Streaming Service, a 24-hour video platform airing films of some of the world’s most captivating streams. It is the third offering out of the gin brand’s ground-breaking Department of Not-So-Convenient Technology, meant to offer a much-needed respite from the mundanity of all things mass-produced.
No stranger to the benefits of inefficiency, Hendrick’s Gin itself is concocted on two entirely different types of stills, each of which must be charged with 11 botanicals, then combined and further transformed with rose and cucumber essences – all of which is done in the tiny, utterly inconvenient seaside village of Girvan, Scotland.
The Hendrick’s High Wheel is now available for purchase for the entirely reasonable cost of $2,493.11 per unit plus shipping, by visiting https://www.hendricksgin.com/us/hendrickshighwheel.
Stay tuned for more unusual gadgets to come from the Department of Not-So-Convenient-Technology. For more information, visit http://www.hendricksgin.com/us/dnsct.
Those of you with a completely natural urge to purchase a bottle of Hendrick’s Gin at this moment, may click the link here.
ABOUT HENDRICK’S GIN
Hendrick’s is a deliciously super premium gin, made with a number of unusual twists. To deliver a most curious and delightfully unique flavor, Hendrick’s combines a distinct blend of 11 botanicals, as well as the signature infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma. Hand crafted in Scotland in miniscule batches by William Grant & Sons, Hendrick’s is the only gin that uses a marriage of spirits from both a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavors. Since Hendrick’s was first introduced to America nearly 20 years ago, it has gained widespread acclaim and received numerous awards, including a Gold medal in the 2017 San Francisco World Spirits Competition; ‘Gin of the Year’ at the Food and Wine Magazine Awards and voted ‘World’s Best Gin’ by the Wall Street Journal. Hendrick’s Gin has an ABV of 44% and an SRP of $34.99. Please drink the unusual responsibly. For further information, visit www.hendricksgin.com.
ABOUT WILLIAM GRANT & SONS
William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur.
William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 12 times over the past 13 years, including the most recent award in 2019.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Fistful of Bourbon, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit www.williamgrantusa.com.
HENDRICK’S GIN 44% ALC/VOL. ©2020 BOTTLED AND IMPORTED BY WILLIAM GRANT & SONS. NEW YORK, NY. DRINK THE UNUSUAL RESPONSIBLY.
