J.R. Watkins Naturals, a pioneer in spices and extracts for more than a century, today announced an extensive expansion of its signature gourmet line with the launch of 52 herbs and spices. Due this fall, the new spice varieties boast new and improved packaging and more options than ever before. Additionally, the full line will be distributed for the first time in select Walmart stores.

“We’ve been in the business of gourmet for more than 115 years, and procure some of the finest spices and ingredients from around the world,” said J.R. Rigley, J.R. Watkins’ vice president of sales and marketing. “Our herbs and spices contain some of the highest concentrations of oils, meaning more flavor in every leaf, seed and flake.”

J.R Watkins herbs and spices, previously packaged in aluminum tins, will now be packaged in recycled glass bottles with a convenient shaker top and include a pressure seal to ensure optimum freshness. The custom glass bottle allows consumers to easily identify the spice by the vibrant labels that correspond to the color of the spice.

“Offering a color-coordinated label is a unique feature we think will ultimately help improve the shopping experience for the consumer,” added Rigley.

The new line includes existing J.R. Watkins bestsellers, like Cinnamon and Black Pepper, but also a wide variety of new flavors, including Saffron, Garam Masala and Chinese Five Spice Blend, to appeal to the at-home chef and culinary creative.

J.R. Watkins herbs and spices will be available October 1 at JRWatkins.com, Coborns, United Hardware, Woodmans, other fine retailers and in select Walmart stores nationwide. The line is priced competitively with a tiered range between 3.98 to $21.98. For cookbook inspiration, visit JRWatkins.com for recipes.

About J.R. Watkins

For more than 140 years, J.R. Watkins Naturals has been America’s pioneer in natural living, utilizing only the finest natural ingredients. J.R. Watkins Naturals provides quality brands to meet consumers’ needs for environmentally friendly and sustainable products—to help people feel better, live healthy lives and have a clear conscience about their product choices. J.R. Watkins Naturals products are available at retailers nationwide, through your local Watkins associate and online at http://www.jrwatkins.com. To learn more, join us on Facebook and Twitter @JRWNaturals.