Just Born, the maker of some of America’s most iconic brands, including PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®, has announced that Meenakshi Trehan will join the company as Chief Growth Officer. In her role, Meenakshi will oversee the Sales and Marketing teams.

Just Born appoints Meenakshi Trehan as Chief Growth Officer.

“As we move into our second century in business, we are reinvesting across our portfolio of brands. Meenakshi brings decades of CPG experience, an innovation mindset, and people-first leadership to our team. She has the skillset to enhance our brands, create value for our customers, and bring joy to our consumers. We are thrilled to welcome her to Just Born,” said Chip Jett, co-CEO of Just Born.


Meenakshi was most recently Vice President of Marketing & Innovation at Organic Valley, where she led marketing efforts, strategy development and implementation, and P&L for the branded business. She began her CPG career at Campbell Soup Company, holding multiple roles in the soup, sauce, beverage and meal portfolio business. Both roles focused on strong product innovation, brand building and collaborating with sales teams to spearhead strategic growth.

Meenakshi earned her M.B.A. in Marketing from the Wallace E. Carroll School of Management, Boston College and her B.A. degree from Ethiraj College for Women.

About Just Born:

Just Born is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people’s lives.  Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. Just Born has been a part of family traditions and memories for more than 100 years. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work.

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For more information, please visit www.justborn.com. Follow @JustBornInc on Facebook and X (formerly Twitter).