KeVita Names Nutrition Ambassador

KeVita Names Nutrition AmbassadorKeVita Sparkling Probiotic Drinks is pleased to announce Sharon Richter, R.D., as an official Nutrition Ambassador for the brand. Richter will lend her industry expertise and assist in disseminating the results of KeVita’s nationwide, independent survey with registered nutritionists and dietitians on the uses and applications of probiotics in a daily diet (findings to be released Summer/Fall 2014).

“We are thrilled to have Sharon as part of our team,” stated Bill Lange, Vice President of Marketing for KeVita. “Today, consumers are bombarded with product attributes in the functional food and beverage category. Particularly with probiotics, new data is emerging that points to a multitude of benefits beyond overall gut health. We wanted to offer a qualified voice who will help consumers understand the nutritional benefits of probiotics and offer tangible ways to maximize personal wellness, starting with smart diet choices,” added Lange.

Over the past ten years, Richter has directed a well-established private nutrition practice where she focuses on fitness nutrition, weight management and disease prevention for children, adolescents and adults. She holds both Masters and Bachelors of Science degrees in Clinical Nutrition from New York University. While obtaining her Masters, Sharon worked with Dr. Howard Shapiro where she counseled and conducted nutritional research for his best-selling diet books.

“The team at KeVita is setting the standard in the healthy beverage space with their probiotic-based drinks,” stated Richter. “My approach to a healthy diet is to eat, drink, and enjoy thethings that are good for you. I have a great deal of confidence recommending KeVita to my clients – and consumers in general – as a product that checks all the boxes: it offers effective probiotic strains, features top-quality organic ingredients, and most importantly tastes great.”

About KeVita Sparkling Probiotic Drinks
KeVita® Sparkling Probiotic Drinks, recently named one of the 25 Most Innovative Consumer and Retail Brands by Forbes, is delicious vitality in every sip. At the heart of KeVita is its proprietary culture with four strains of live probiotics handcrafted in its own facility in Southern California. KeVita offers a variety of low calorie flavors including Lemon Cayenne Cleanse, Mango Coconut, Mojita Lime Mint Coconut, Lemon Ginger and Strawberry Acai Coconut. Known for its light and refreshing taste, KeVita is certified organic, non-GMO Project Verified, dairy free, gluten free and vegan. KeVita is available in the refrigerated cold case at local co-ops, natural foods stores and select grocers nationwide including Safeway, Vons, Kroger, Ralphs, Sprouts, Whole Foods Market, The Fresh Market, Giant Eagle and Wegmans. For more information, visit:

About Sharon Richter
As a Registered Dietitian, Richter’s objective is to help others achieve a healthier lifestyle by creating incremental goals that are both physically and mentally challenging and most importantly; achievable. Prior to her private practice, Sharon was the Director of Nutrition for The Tiger Schulmann’s Karate (TSK) organization. Understanding the importance of nutritional education within the community, Sharon has worked closely with the Challenged Athletes Foundation and also sits on the board for WITS (Wellness in the Schools), Healthination, Sports For Youth and Fitist. An active athlete, she has completed two New York City marathons, participated in a 100-mile and other charity spin events and enjoys practicing yoga and weight lifting. Richter is a frequent contributor to various media outlets and is also an in-demand consultant for restaurants and nutritional products.