Kosherfest Schedule of Educational Programs & Events

Kosherfest, the largest kosher food, wine and spirits trade show will present some of the newest kosher certified products for 2012.  Open to buyers, caterers, foodservice and food industry professionals, this year’s 2-day show at the Meadowlands will feature an array of educational programs and events addressing topics on the cutting edge of the kosher industry.  Kosherfest ( will be held in Secaucus, NJ at the Meadowlands Expo Center, November 13-14, 2012.  Here’s the schedule to date:


9:00am – 9:45am
Keynote Address: Competing for a New Age Kosher Consumer in a Changed Environment
Front of Exhibit Hall, Room C/D
The kosher consumer is blessed with many choices, in product, shopping venue, and even in price. The key challenge in 2013 and beyond is winning market share. How will marketing factor in reaching out to younger consumers? What changes in merchandising will be necessary to keep kosher consumers loyal? What changes lie on the horizon that anyone associated with the kosher industry should be aware of?

Presented by: Menachem Lubinsky, Kosherfest Founder and President & CEO of LUBICOM Marketing

Admission is included with your registration to Kosherfest

11:00am – 11:45am
Meeting the Special Needs of the Kosher Consumer
Front of Exhibit Hall, Room C/D
Kosher consumers are not monolithic and have diverse needs in terms of diet and palate. An increasing number of kosher consumers are seeking out such specialty foods as gluten-free, organic, and low-fat. How can the industry best meet those special needs? What are some of the merchandising ideas that help flag these products for those consumers who are looking for them?
12:00pm – 12:45pm
The Authors Corner
Front of Exhibit Hall along the front of Room C/D
Meet your favorite kosher cookbook author and pick up a signed copy of their latest book!
1:00pm – 1:45pm
Building Your Brand’s Online Presence Via Social Media
Front of Exhibit Hall, Room C/D
How does Pinterest, YouTube, Google+, Facebook, Twitter and SEO fit into the equation?  Hear from our panel of experts on how they have worked with different brands and amplified the brand’s name via these social media platforms.  The end results are: more fans, more engagement and more loyal customers.

Esti Berkowitz, Blog Ambassador & Kosher Traveling Mom
Menachem Lubinsky, Kosherfest Founder and President & CEO of LUBICOM Marketing
Beth Rosen, Social Media Strategist & Brand Ambassador

2:00pm – 2:45pm
Branding: The Most Critical Element for Long-Term “Mainstream” Success!
Front of Exhibit Hall, Room C/D
Why is Branding so critical for success in today’s competitive “mainstream” marketplace? What are the key elements required for a successful mainstream brand positioning? How do product and consumer insights: functional, psychological, emotional lead to establishing a long term brand success?  Hear how Sabra, a $10 million “kosher” brand, became a $300 Million “mainstream”  brand in only 3 years.

John McGuckin , Executive Vice President, Sabra Dipping Company
Milt Weinstock, President, Kosher Media Network

Wednesday, November 14
11:00am – 12:30pm
Kosherfest Culinary Competition
Front of the Exhibit Hall
Join us as top kosher chefs from the New York metropolitan area face off in the Kosherfest Culinary Competition.  This fast paced heated mystery-ingredient battle has kosher chefs vying for bragging rights and a cash prize.  Produced in partnership with The Center for Kosher Culinary Arts.


Kosherfest is co-produced by Diversified Business Communications and LUBICOM, Inc. Press may register to attend at the website:  Follow us on FB at  and TWITTER at